ALTER EGO
Live / Allowed — Notice of allowance issued (as of 27 Jan 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 22 May 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98564008
- Mark type
- Stylized text
- Filed
- 22 May 2024
- Published for opposition
- 02 Dec 2025
- Attorney of record
- James R Menker
Goods and services
- Class 009 — Scientific and electric apparatus: (Based on Use in Commerce) Eyewear
- Class 018 — Leather goods: (Based on Use in Commerce) Crossbody bags; Duffle bags; Fanny packs; Gym bags; Travel cases
- Class 025 — Clothing: (Based on Use) Clothing, namely, tank tops, T-shirts, sweatshirts, hoodies, sweatpants, athletic pants, loungewear, long-sleeved shirts, short-sleeved shirts, athletic shorts and running shorts; headwear, namely, hats, visors and beanies; outerwear, namely, coats and jackets; neck gaiters; (Based on Intent to Use) Clothing, namely, sports bras, leggings, gloves and shoes
- Class 035 — Advertising and business services: (Based on Use) On-line retail store services featuring tank tops, T-shirts, sweatshirts, hoodies, sweatpants, athletic pants, loungewear, long-sleeved shirts, short-sleeved shirts, athletic shorts and running shorts; headwear, namely, hats, visors and beanies; outerwear, namely, coats and jackets; neck gaiters; eyewear; gym bags, duffle bags, travel cases, crossbody bags, fanny packs and backpacks.; Retail store services featuring tank tops, T-shirts, sweatshirts, hoodies, sweatpants, athletic pants, loungewear, long-sleeved shirts, short-sleeved shirts, athletic shorts and running shorts; headwear, namely, hats, visors and beanies; outerwear, namely, coats and jackets; neck gaiters; eyewear; gym bags, duffle bags, travel cases, crossbody bags, fanny packs and backpacks; (Based on Intent to Use) On-line retail store services featuring sports bras, leggings, gloves and shoes.; Retail store services featuring sports bras, leggings, gloves and shoes
Owner
- Izzo Brothers, LLC, Jacksonville, FL, US
- Izzo Brothers, LLC, Jacksonville, FL, US
Prior registrations
Prosecution history
- 27 Jan 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 02 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 02 Dec 2025 — PUBLISHED FOR OPPOSITION
- 26 Nov 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 30 Oct 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 29 Oct 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 Oct 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 29 Oct 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 29 Oct 2025 — ASSIGNED TO LIE
- 25 Oct 2025 — TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
- 08 Oct 2025 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
- 08 Oct 2025 — LETTER OF SUSPENSION E-MAILED
- 08 Oct 2025 — SUSPENSION LETTER WRITTEN
- 02 Sept 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 02 Sept 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE