EXCELLOR BRANDS
Live / Allowed — Notice of allowance issued (as of 17 Feb 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 09 May 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98542276
- Mark type
- Stylized text
- Filed
- 09 May 2024
- Published for opposition
- 23 Dec 2025
- Attorney of record
- Michael E. Robinson
Goods and services
- Class 032 — Light beverages: Beers; non-alcoholic beers; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic distilled spirits; Non-alcoholic cocktails; Non-alcoholic beer-flavoured beverages; Non-alcoholic water-based beverages; Sparkling water; none of the foregoing containing THC, CBD, cannabis or cannabis derivatives
- Class 033 — Wines and spirits: Distilled spirits; alcoholic beverages except beers; none of the foregoing containing THC, CBD, cannabis or cannabis derivatives
- Class 035 — Advertising and business services: Business consultancy; business advisory services
Owner
- OLE SMOKY HOLDCO, LLC, Sevierville, TN, US
- OLE SMOKY HOLDCO, LLC, Sevierville, TN, US
Prosecution history
- 17 Feb 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 23 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 23 Dec 2025 — PUBLISHED FOR OPPOSITION
- 17 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 24 Nov 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 24 Nov 2025 — EXAMINER'S AMENDMENT ENTERED
- 24 Nov 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 24 Nov 2025 — EXAMINERS AMENDMENT E-MAILED
- 24 Nov 2025 — EXAMINERS AMENDMENT -WRITTEN
- 22 Oct 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 22 Oct 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 22 Oct 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 16 Jul 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 16 Jul 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 23 Apr 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED