BETTERLOCAL

What this means for you

Not registered yet, but its 04 Apr 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98483895

Mark type

Stylized text

Filed

04 Apr 2024

Published for opposition

24 Dec 2024

Attorney of record

Anthony V. Lupo

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing
• Class 035 — Advertising and business services: Advertising, marketing and promotion services for regional, national and global brands through the development of marketing strategies by means of analytical marketing leveraging competitive research, marketing forecasting, business data analysis, data management and discovery being analyzing and compiling business data for market research purposes, marketing consulting related to the use of technology to analyze data to generate insights for marketing decisions and analyzing and compiling data for measuring the performance of advertising campaigns using a marketing measurement framework, scenario planning and return on investment calculators; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Marketing services, namely, developing marketing strategies for consumers through development of the advertising content of digital advertisements; Marketing services, namely, the development of marketing strategies for consumers through developing integrated media leveraging marketing and paid media tactics being pay-per-click advertising, programmatic placement advertising, search engine optimization for sales promotion, production of video recordings for marketing purposes and development of advertising campaigns for social media and print media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; market research consultation; Development of marketing campaigns for others; Marketing services in the field of conversion rate optimization (CRO), namely, developing marketing strategies and concepts featuring offers and coupons to increase customer conversion, conducting market surveys, provision of marketing reports, statistical evaluations of marketing data and analyzing and compiling data for measuring the performance of advertising campaigns
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing, creating online landing pages and websites, providing website support for third parties in the nature of analyzing website performance, traffic, and the activity of site visitors, analyzing and collecting data from websites for third parties; Designing and developing websites in the field of marketing for others

Owner

• Butler/Till, Inc., Rochester, NY, US
• Butler/Till, Inc., Rochester, NY, US

Prosecution history

• 19 Feb 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 18 Feb 2026 — SOU EXTENSION 2 GRANTED
• 18 Feb 2026 — SOU EXTENSION 2 FILED
• 18 Feb 2026 — SOU TEAS EXTENSION RECEIVED
• 19 Aug 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 18 Aug 2025 — SOU EXTENSION 1 GRANTED
• 18 Aug 2025 — SOU EXTENSION 1 FILED
• 18 Aug 2025 — SOU TEAS EXTENSION RECEIVED
• 18 Feb 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 24 Dec 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 24 Dec 2024 — PUBLISHED FOR OPPOSITION
• 18 Dec 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 30 Nov 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 25 Nov 2024 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 25 Nov 2024 — CORRESPONDENCE RECEIVED IN LAW OFFICE