BELIEVE IN TRUTH BELIF ORIGINAL FORMULA
Live / Registered — Registered (as of 10 Feb 2026)
What this means for you
Registered since 10 Feb 2026. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98458905
- Registration number
- 8132105
- Mark type
- Design + words
- Filed
- 20 Mar 2024
- Published for opposition
- 23 Dec 2025
- Registered
- 10 Feb 2026
- Attorney of record
- James J. Saul
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics; Non-medicated skin care preparations; Non-medicated body wash; non-medicated cosmetic preparations for body care; Hand creams; Hair shampoos; Non-medicated hair care preparations; Dentifrices; Cleaning preparations; Pre-moistened cosmetic cleansing tissues
Owner
- LG H&H Co., LTD., Seoul, KR
- LG H&H Co., LTD., Seoul, KR
- LG H&H Co., LTD., Seoul, KR
Prior registrations
Prosecution history
- 10 Feb 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 10 Feb 2026 — REGISTERED-PRINCIPAL REGISTER
- 26 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 26 Dec 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 26 Dec 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 26 Dec 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 26 Dec 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 23 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 23 Dec 2025 — PUBLISHED FOR OPPOSITION
- 17 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 26 Nov 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 25 Nov 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 25 Nov 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 25 Nov 2025 — TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
- 22 Jul 2025 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED