HAPPINESS STARTS HERE

What this means for you

Not registered yet, but its 26 Feb 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98420385

Mark type

Stylized text

Filed

26 Feb 2024

Published for opposition

27 May 2025

Attorney of record

MICHAEL MOORE

Goods and services

• Class 028 — Toys and sporting goods: TOYS, GAMES AND PLAYTHINGS, NAMELY, TOY FIGURES AND ACCESSORIES THEREFOR, TOY FIGURE PLAYSETS AND ACCESSORIES THEREFOR, TOY ACTION FIGURES AND ACCESSORIES THEREFOR, TOY VEHICLES AND ACCESSORIES THEREFOR, TOY VEHICLE PLAYSETS AND ACCESSORIES THEREFOR, TOY VEHICLE TRACK SETS AND ACCESSORIES THEREFOR, CONSTRUCTION TOYS, PULL TOYS, PUSH TOYS, INFANT TOYS, INFANT DEVELOPMENT TOYS, ELECTRONIC LEARNING TOYS, CHILDREN'S MULTIPLE ACTIVITY TOYS, ROLE PLAYING TOYS IN THE NATURE OF PLAYSETS FOR CHILDREN TO IMITATE REAL LIFE OCCUPATIONS, TOY FOOD, WOODEN STACKING TOYS, WOODEN JIGSAW PUZZLES, INFANT EXERCISE SEATS, NAMELY, JUMPERS AND INFANT SAUCERS, CRIB TOYS, CRIB MOBILES, BABY GYMS

Owner

• MATTEL, INC., EL SEGUNDO, CA, US
• MATTEL, INC., EL SEGUNDO, CA, US

Prosecution history

• 03 Dec 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 02 Dec 2025 — SOU EXTENSION 1 GRANTED
• 02 Dec 2025 — SOU EXTENSION 1 FILED
• 02 Dec 2025 — SOU TEAS EXTENSION RECEIVED
• 22 Jul 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 27 May 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 27 May 2025 — PUBLISHED FOR OPPOSITION
• 21 May 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 23 Apr 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 07 Apr 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 07 Apr 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 07 Apr 2025 — TEAS REQUEST FOR RECONSIDERATION RECEIVED
• 14 Jan 2025 — NOTIFICATION OF FINAL REFUSAL EMAILED
• 14 Jan 2025 — FINAL REFUSAL E-MAILED
• 14 Jan 2025 — FINAL REFUSAL WRITTEN