HIRO

What this means for you

Not registered yet, but its 26 Jan 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98377771

Mark type

Stylized text

Filed

26 Jan 2024

Published for opposition

18 Feb 2025

Attorney of record

Pamela B. Huff

Goods and services

• Class 035 — Advertising and business services: Data processing services; Data processing services in the field of electronic collection, organization, processing, matching, and sharing of user data, to deliver digital advertising targeted to individual customers; Data processing services in the field of electronic collection, organization, processing, matching, and sharing of user data, to deliver digital content targeted to individual customers; Digital advertising services; none of the foregoing for or using blockchain-based networks, blockchain-based technology, blockchain-based software application development, or for use with utility tokens, bitcoin, crypto assets, virtual wallets, or virtual contracts

Owner

• LiveIntent, Inc, New York, NY, US
• LiveIntent, Inc, New York, NY, US

Prosecution history

• 12 Feb 2026 — TEAS STATEMENT OF USE RECEIVED
• 04 Feb 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 03 Feb 2026 — SOU EXTENSION 1 GRANTED
• 03 Feb 2026 — SOU EXTENSION 1 FILED
• 03 Feb 2026 — SOU TEAS EXTENSION RECEIVED
• 05 Aug 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 29 Jul 2025 — POST PUBLICATION AMENDMENT - ENTERED
• 28 Jul 2025 — ASSIGNED TO PETITION STAFF
• 29 Jun 2025 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
• 05 Jun 2025 — TEAS POST PUBLICATION AMENDMENT RECEIVED
• 17 Mar 2025 — EXTENSION OF TIME TO OPPOSE RECEIVED
• 18 Feb 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 18 Feb 2025 — PUBLISHED FOR OPPOSITION
• 12 Feb 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 27 Jan 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER