HELE

What this means for you

Registered since 09 Dec 2025. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98343370

Registration number

8061717

Mark type

Stylized text

Filed

05 Jan 2024

Published for opposition

24 Sept 2024

Registered

09 Dec 2025

Attorney of record

Jonathan Pierce

Goods and services

• Class 004 — Lubricants and fuels: Fuel and gasoline
• Class 009 — Scientific and electric apparatus: Downloadable computer application software for mobile digital devices for use in managing, earning, and redeeming loyalty points for purchases of goods and services, managing virtual gift card balances, and managing location information for location services; magnetically encoded gift cards
• Class 035 — Advertising and business services: Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services and through receipt of exclusive offers; retail store services featuring convenience store items and gasoline

Owner

• Par Hawaii, LLC, Houston, TX, US
• Par Hawaii, LLC, Houston, TX, US
• Par Hawaii, LLC, Houston, TX, US

Prosecution history

• 09 Dec 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
• 09 Dec 2025 — REGISTERED-PRINCIPAL REGISTER
• 14 Nov 2025 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
• 14 Nov 2025 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
• 14 Oct 2025 — STATEMENT OF USE PROCESSING COMPLETE
• 12 May 2025 — USE AMENDMENT FILED
• 14 Oct 2025 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
• 12 May 2025 — TEAS STATEMENT OF USE RECEIVED
• 19 Nov 2024 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 24 Sept 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 24 Sept 2024 — PUBLISHED FOR OPPOSITION
• 04 Sept 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 20 Aug 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 19 Aug 2024 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 19 Aug 2024 — CORRESPONDENCE RECEIVED IN LAW OFFICE