BAX BRAND AMBASSADOR EXCELLENCE

What this means for you

Not registered yet, but its 22 Dec 2023 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98328037

Mark type

Slogan / phrase

Filed

22 Dec 2023

Published for opposition

17 Sept 2024

Attorney of record

Ashly Boesche

Goods and services

• Class 033 — Wines and spirits: Alcoholic beverages, except beer
• Class 035 — Advertising and business services: Promotion, advertising, and marketing of alcoholic beverages through an ambassador program; administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of alcoholic beverages; administration of a brand ambassador marketing program to promote alcoholic beverages; promoting the goods and services of others by providing giveaways; marketing services in the nature of promotion of third-party goods and services by a brand ambassador; providing information about commercial business and commercial information via the global computer network

Owner

• Jim Beam Brands Co., New York, NY, US
• Jim Beam Brands Co., New York, NY, US

Prosecution history

• 10 Feb 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 10 Feb 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 10 Feb 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 12 Nov 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 11 Nov 2025 — SOU EXTENSION 2 GRANTED
• 11 Nov 2025 — SOU EXTENSION 2 FILED
• 11 Nov 2025 — SOU TEAS EXTENSION RECEIVED
• 09 May 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 08 May 2025 — SOU EXTENSION 1 GRANTED
• 08 May 2025 — SOU EXTENSION 1 FILED
• 08 May 2025 — SOU TEAS EXTENSION RECEIVED
• 12 Nov 2024 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 17 Sept 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 17 Sept 2024 — PUBLISHED FOR OPPOSITION
• 28 Aug 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED