BENTO

What this means for you

Not registered yet, but its 21 Dec 2023 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98326289

Mark type

Stylized text

Filed

21 Dec 2023

Attorney of record

Rebecca Kupfer

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software programs for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software for customer database management; Computer software products, namely, downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Packaged software, namely, recorded computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software applications for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Downloadable computer software for data processing used in email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable data communication software for storing marketing contacts; Downloadable communications processing computer software, namely, computer software for storing marketing contacts; Downloadable interactive computer software for use in email marketing, marketing automation, email deliverability, and customer relationship management; Electronic publications, namely, journals, newsletters, articles, blogs, and e-books featuring business and marketing information recorded on computer media; Downloadable multimedia files containing video relating to business and marketing information; Downloadable multimedia files containing artwork relating to business and marketing information
• Class 035 — Advertising and business services: Advertising services; Advertising agency services; Advertising analysis; Advertising services provided over the internet; Advertising services provided via a data base; Advisory services relating to advertising; Business advice; Business advice relating to advertising; Business advisory services; Business consultancy; Providing business intelligence services; Compilation of advertisements for use as web pages on the internet; Compilation of business information into computer databases; Compiling indexes of information for commercial or advertising purposes; Consultancy regarding advertising communications strategies; Consultancy regarding public relations communications strategies; Consultancy relating to advertising; Consultancy relating to business promotion, namely, consultancy relating to promoting, advertising and marketing of businesses; Copy writing for advertising and promotional purposes; Development of advertising concepts; Development of advertising plans, namely, development of advertising concepts; Document preparation, namely, preparing business reports and market analysis reports; Electronic advertising services, namely, advertising via electronic media and specifically the internet; Electronic data processing, namely, systematization of information into computer databases; Electronic publication of publicity texts; Information services relating to advertising; Information services relating to business matters; Business administration relating to marketing; Business advice relating to marketing; Consumer profiling for commercial or marketing purposes; Development of marketing concepts; Development of marketing plans; Market assessment services; Marketing consulting, namely, development of marketing campaigns for others; Marketing services; Marketing advisory services; Marketing agency services, namely, marketing the goods and services of others; Preparation of market analysis reports; Market analysis services; Marketing analysis; Consultancy relating to marketing; Market assessment consultancy; Marketing consultancy; Consumer marketing research information services; Providing marketing information; Advice relating to marketing management; Marketing advisory services, namely, marketing management advice; Placing of advertisements for others; Planning of marketing strategies, namely, marketing plan development; Planning services for advertising; Planning services for marketing studies, namely, development of marketing studies; Preparation of marketing plans, namely, marketing plan development; Preparation of publicity material, namely, writing of publicity texts; Preparation of reports for marketing; Preparation of advertisements for others; Preparation of advertising material for others; Preparing of advertisements for others; Product marketing services for others; Production of advertising material; Production of visual advertising matter; Advertising services for the promotion of businesses of others; Promotional advertising services; Promotional marketing services; Provision of advertising information; Provision of advice relating to marketing; Provision of information relating to marketing; Marketing services in the nature of search engine optimisation services for sales promotion; Targeted marketing services; Business consultancy services relating to marketing; Marketing research; Providing on-line web directory services featuring hyperlinks to the websites of others; all of the aforementioned services for email marketing, marketing automation, email deliverability, and customer relationship management
• Class 042 — Scientific and technological services: Platform as a Service (PaaS) featuring computer software platforms for email marketing, marketing automation, email deliverability, and customer relationship management; Online provision of non-downloadable web-based applications, namely, providing temporary use of a non-downloadable web application for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Online provision of non-downloadable web-based software, namely, providing a web site featuring temporary use of non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Software as a service (SaaS) services featuring software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of software as a service (SaaS) services, namely, hosting software for use by others for email marketing, marketing automation, email deliverability, and customer relationship management; Providing temporary use of online non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of weblogs, namely, hosting of blogs; Artificial intelligence consultancy, namely, technology consultation in the field of artificial intelligence (AI); Commercial art and graphic art designing; Computer software development; Computer software programming services for others; Design of computer software; Information technology (IT) support services, namely, troubleshooting of computer software problems; Software creation, namely, software design and development; Technical support services, namely, troubleshooting of computer software problems; Updating of computer software; Writing of computer software

Owner

• BACKPACK INTERNET PTY. LTD., Bilgola Beach, NSW, AU

Prosecution history

• 11 Feb 2026 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 15 Aug 2025 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 14 Feb 2025 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
• 14 Feb 2025 — LETTER OF SUSPENSION E-MAILED
• 14 Feb 2025 — SUSPENSION LETTER WRITTEN
• 14 Jan 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 14 Jan 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 14 Jan 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 15 Oct 2024 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 15 Oct 2024 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 25 Jul 2024 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 25 Jul 2024 — NON-FINAL ACTION E-MAILED
• 25 Jul 2024 — NON-FINAL ACTION WRITTEN
• 22 Jul 2024 — ASSIGNED TO EXAMINER
• 03 Apr 2024 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED