MY SHADE, MY STORY
Live / Applied — Third extension granted (statement of use) (as of 26 Nov 2025)
What this means for you
Not registered yet, but its 22 Aug 2023 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98145167
- Mark type
- Stylized text
- Filed
- 22 Aug 2023
- Published for opposition
- 09 Apr 2024
- Attorney of record
- Stacey Foltz Stark
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics; Non-medicated skin care preparations
Owner
- ESTEE LAUDER INC., New York, NY, US
- ESTEE LAUDER INC., New York, NY, US
Prosecution history
- 26 Nov 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 26 Nov 2025 — SOU EXTENSION 3 GRANTED
- 26 Nov 2025 — SOU EXTENSION 3 FILED
- 26 Nov 2025 — SOU TEAS EXTENSION RECEIVED
- 15 Sept 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 04 Jun 2025 — SOU EXTENSION 2 GRANTED
- 04 Jun 2025 — SOU EXTENSION 2 FILED
- 04 Jun 2025 — SOU TEAS EXTENSION RECEIVED
- 26 Nov 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 26 Nov 2024 — SOU EXTENSION 1 GRANTED
- 26 Nov 2024 — SOU EXTENSION 1 FILED
- 26 Nov 2024 — SOU TEAS EXTENSION RECEIVED
- 04 Jun 2024 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 09 Apr 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 09 Apr 2024 — PUBLISHED FOR OPPOSITION