BETTER JOY
Live / Applied — Third extension granted (statement of use) (as of 16 Dec 2025)
What this means for you
Not registered yet, but its 28 Jun 2023 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98062704
- Mark type
- Stylized text
- Filed
- 28 Jun 2023
- Published for opposition
- 23 Apr 2024
- Attorney of record
- Steven E. Lauridsen
Goods and services
- Class 014 — Jewelry: Jewelry; Diamond jewelry
- Class 035 — Advertising and business services: Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry
Owner
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
Prosecution history
- 17 Dec 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 16 Dec 2025 — SOU EXTENSION 3 GRANTED
- 16 Dec 2025 — SOU EXTENSION 3 FILED
- 16 Dec 2025 — SOU TEAS EXTENSION RECEIVED
- 17 Jun 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 17 Jun 2025 — SOU EXTENSION 2 GRANTED
- 17 Jun 2025 — SOU EXTENSION 2 FILED
- 17 Jun 2025 — SOU TEAS EXTENSION RECEIVED
- 30 Oct 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 30 Oct 2024 — SOU EXTENSION 1 GRANTED
- 30 Oct 2024 — SOU EXTENSION 1 FILED
- 30 Oct 2024 — SOU TEAS EXTENSION RECEIVED
- 18 Jun 2024 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 02 May 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 25 Apr 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED