LEXER

What this means for you

Not registered yet, but its 24 May 2023 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98012125

Mark type

Word mark

Filed

24 May 2023

Published for opposition

27 Aug 2024

Attorney of record

Yan Song

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable cloud-based software for data analysis, data integration, automation, consolidation and customisation of consumer insights in the field of marketing and retail; Downloadable cloud-based software for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information, use in customer data platform (CDP), customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, optimisation of online websites for third parties for marketing purposes, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Downloadable cloud-based software for integration of computer systems, applications, data and databases; Recorded software, downloadable software, downloadable cloud-based software in the nature of a mobile application for creation and connectivity to application programming interfaces (APIs), governance and management of web services, APIs and integration applications, development and deployment of integrations; Downloadable cloud-based software for in the fields of business, marketing, promotion, sales, customer service, data analytics, business intelligence, social media, for use as software development tools; downloadable software for use as development tools; downloadable software for developing, customising, and managing computer systems, mobile and computer software applications, websites, client interfaces, frameworks, and templates; Downloadable computer software for data analysis, data integration, automation, consolidation and customisation of consumer insights in the field of marketing and retail; Downloadable computer software for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information, use in customer data platform (CDP), customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, optimisation of online websites for third parties for marketing purposes, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Downloadable computer software for integration of computer systems, applications, data and databases; Downloadable computer software for use in the fields of business, marketing, promotion, sales, customer service, data analytics, business intelligence, social media, for use as software development tools, Downloadable software in the nature of a mobile application for integration of computer systems, applications, data and databases; Downloadable software in the nature of a mobile application for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information, use in customer data platform (CDP), customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, optimisation of online websites for third parties for marketing purposes, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Downloadable software in the nature of a mobile application for data analysis, data integration, automation, consolidation and customisation of consumer insights in the field of marketing and retail; Downloadable software in the nature of a mobile application for use in the fields of business, marketing, promotion, sales, customer service, data analytics, business intelligence, social media, as a software development tool
• Class 035 — Advertising and business services: Advertising, marketing and promotion services; Business consulting services in the field of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, social media, e-commerce, and software and application development, programming, and implementation; Business consulting, management, and planning services in the field of customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, optimisation of online websites for third parties for marketing purposes, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Management and compilation of computerised databases; Market research and business analyses; Marketing research services; Monitoring social network sites and online content for others, namely, monitoring and analysing of consumer opinions, consumer habits and the reputation of a brand among consumers for business purposes; Providing business information in the field of business, marketing, promotion, customer relationship management, sales, customer service, business data analytics, business intelligence, the use social media for marketing and customer relationship management, e-commerce, and business advisory; Sales promotion for third parties
• Class 042 — Scientific and technological services: Advisory services relating to computer software; Computer software consultancy; Computer software development and computer programming development for others; Design and development of computer software; Developing computer software; Platform as a service (PAAS) featuring computer software platforms for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information; Platform as a service (PAAS) featuring computer software platforms for use as a customer data platform (CDP), or in customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management, monitoring and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Platform as a service (PAAS) featuring computer software platforms for integration of computer systems, applications, data and databases; Platform as a service (PAAS) featuring computer software platforms for creation and connectivity to application programming interfaces (APIs), governance and management of web services, APIs and integration applications, development and deployment of integrations; Platform as a service (PAAS) featuring computer software platforms for business, marketing, promotion, sales, customer service, data analytics, business intelligence; Provision of online non-downloadable software for developing, customising, and managing computer systems; Providing a web site featuring temporary use of non-downloadable software for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information; Providing a web site featuring temporary use of non-downloadable software for use as a customer data platform (CDP), or in customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management, monitoring and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Providing a web site featuring temporary use of non-downloadable software for integration of computer systems, applications, data and databases; Providing a web site featuring temporary use of non-downloadable software for creation and connectivity to application programming interfaces (APIs), governance and management of web services, APIs and integration applications, development and deployment of integrations; Providing a web site featuring temporary use of non-downloadable software for business, marketing, promotion, sales, customer service, data analytics, business intelligence; Providing online non-downloadable computer software platforms for providing customer data platform (CDP) services, providing data analysis services, customisation of communications, and integration with other applications and data sources, for the purpose of marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others; Providing online non-downloadable computer software platforms for facilitating the marketing of the goods and/or services of others, with said software platform being used for data analysis and insights customisation of communications, and integration with other applications and data sources; Software as a service (SAAS) services featuring software for providing customer data platform (CDP) services, providing data analysis services, customisation of communications, and integration with other applications and data sources, for the purpose of marketing the goods and/or services of others, and facilitating the marketing of the goods and/or services of others; Software as a service (SAAS) services featuring software for facilitating the marketing of the goods and/or services of others, with said software platform being used for data analysis and insights customisation of communications, and integration with other applications and data sources; Software as a service (SAAS) services featuring software for tagging, collecting, tracking, analysing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; Software as a service (SAAS) services featuring software for managing, storing, analysing, securing, testing, and authenticating data, business data, customer data, data analytics, databases, customer interactions and information; Software as a service (SAAS) services featuring software for use as a customer data platform (CDP), or in customer relationship management (CRM), marketing automation, sales automation, sales performance management, customer service and support, customisable marketing and advertising, managing online content, deploying customised interactive content, predictive analytics, big data and business data analysis and visualisation, complex event processing, machine learning, artificial intelligence, providing automated solutions to enable organisations to integrate disparate data and translate and structure that data into actionable insights, creating searchable databases of information and data, security and authentication, social media management, monitoring and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation; Software as a service (SAAS) services featuring software for integration of computer systems, applications, data and databases; Software as a service (SAAS) services featuring software for creation and connectivity to application programming interfaces (APIs), governance and management of web services, APIs and integration applications, development and deployment of integrations; Software as a service (SAAS) services featuring software for business, marketing, promotion, sales, customer service, data analytics, business intelligence; Technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems

Owner

• Lexer Pty Ltd, St Kilda, VIC, AU
• Lexer Pty Ltd, St Kilda, VIC, AU

Prosecution history

• 16 Oct 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 15 Oct 2025 — SOU EXTENSION 2 GRANTED
• 15 Oct 2025 — SOU EXTENSION 2 FILED
• 15 Oct 2025 — SOU TEAS EXTENSION RECEIVED
• 04 Apr 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
• 03 Apr 2025 — SOU EXTENSION 1 GRANTED
• 03 Apr 2025 — SOU EXTENSION 1 FILED
• 03 Apr 2025 — SOU TEAS EXTENSION RECEIVED
• 22 Oct 2024 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 27 Aug 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 27 Aug 2024 — PUBLISHED FOR OPPOSITION
• 07 Aug 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 24 Jul 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 24 Jul 2024 — EXAMINER'S AMENDMENT ENTERED
• 24 Jul 2024 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED