WHERE SHOPPING IS A PLEASURE
Live / Applied — Fourth extension granted (statement of use) (as of 05 Mar 2026)
What this means for you
Not registered yet, but its 23 Aug 2022 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 97560575
- Mark type
- Stylized text
- Filed
- 23 Aug 2022
- Published for opposition
- 16 Jan 2024
- Attorney of record
- James B. Lake
Goods and services
- Class 009 — Scientific and electric apparatus: downloadable virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use online and in virtual worlds; downloadable virtual goods, namely, downloadable computer programs featuring food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use online and in virtual worlds; downloadable multimedia files containing artwork, text, audio, and video files authenticated by nonfungible tokens (NFTs); downloadable loyalty and reward cards that can be redeemed for food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; downloadable computer software, namely, software for minting non-fungible tokens (NFTs) for facilitating commercial transactions; downloadable software that allows users to access descriptions of grocery items, locate grocery stores, order grocery items, pay for orders, and collect rewards
- Class 035 — Advertising and business services: retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; online retail store services provided in virtual reality and augmented reality environments featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual world; retail store services featuring virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds authenticated by non-fungible tokens; online retail store services featuring virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; online virtual floral shop services for use in virtual worlds; online virtual liquor store services for use in virtual worlds; online virtual apparel store services for use in virtual worlds; digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual worlds; provision of an online marketplace for buyers and sellers of downloadable multimedia files containing artwork, text, audio and video relating to virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, household products and general merchandise, all authenticated by nonfungible tokens (NFTs); online retail store services featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive program whereby individuals can earn real world and virtual rewards; administration of a rewards program featuring virtual rewards that can be redeemed in the real and virtual world
- Class 036 — Insurance and financial services: online virtual banking services; online virtual automated teller machine banking services
- Class 041 — Education and entertainment services: entertainment services, namely, providing online non-downloadable virtual groceries for use in virtual environments created for entertainment purposes; entertainment services, namely, providing online, non-downloadable virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise for use in virtual environments created for entertainment purposes; entertainment services, namely, providing an online virtual grocery store wherein users can earn reward points and virtual currency for purchasing virtual goods for use in virtual environments for entertainment purposes; entertainment services, namely, providing contest and incentive award programs designed to provide online, non-downloadable rewards for use in virtual environments created for entertainment purposes; educational services, namely, providing online virtual cooking school services in the nature of cooking classes; providing a website featuring non-downloadable multimedia files in the nature of artwork and image files
- Class 042 — Scientific and technological services: providing temporary use of non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; providing temporary use of non-downloadable software for purchasing virtual goods, namely, food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise; non-downloadable multimedia files containing artwork, text, audio, and video files; software as a service services featuring software for purchasing crypto-collectibles and application tokens; platform as a service services featuring computer software for purchasing crypto-collectibles and application tokens; Entertainment services, namely, providing temporary use of non-downloadable digital media, namely, digital assets, digital collectibles, digital tokens; providing temporary use of non-downloadable software that allows users to access descriptions of grocery items, locate grocery stores, order grocery items, pay for orders, and collect rewards; pharmacy services provided in virtual reality and augmented reality environments
- Class 043 — Restaurant and hotel services: restaurant and café services provided via a virtual environment
- Class 044 — Medical, beauty and agricultural services: providing information, news and commentary in the field of nutrition, health and wellness in virtual reality and augmented reality environments
Owner
- Publix Asset Management Company, Lakeland, FL, US
- Publix Asset Management Company, Lakeland, FL, US
Prior registrations
Prosecution history
- 06 Mar 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 05 Mar 2026 — SOU EXTENSION 4 GRANTED
- 05 Mar 2026 — SOU EXTENSION 4 FILED
- 05 Mar 2026 — SOU TEAS EXTENSION RECEIVED
- 15 Sept 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 02 Sept 2025 — SOU EXTENSION 3 GRANTED
- 02 Sept 2025 — SOU EXTENSION 3 FILED
- 02 Sept 2025 — SOU TEAS EXTENSION RECEIVED
- 08 Mar 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 08 Mar 2025 — SOU EXTENSION 2 GRANTED
- 07 Mar 2025 — SOU EXTENSION 2 FILED
- 07 Mar 2025 — SOU TEAS EXTENSION RECEIVED
- 11 Sept 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 11 Sept 2024 — SOU EXTENSION 1 GRANTED
- 11 Sept 2024 — SOU EXTENSION 1 FILED