HELLMANN'S
Live / Applied — Third extension granted (statement of use) (as of 16 Dec 2025)
What this means for you
Not registered yet, but its 10 Jun 2022 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 97452860
- Mark type
- Stylized text
- Filed
- 10 Jun 2022
- Published for opposition
- 30 Apr 2024
- Attorney of record
- Cristina Carvalho
Goods and services
- Class 009 — Scientific and electric apparatus: Virtual food and beverages products in the nature of downloadable virtual goods, namely, computer programs featuring food and beverage products for use in online virtual worlds; downloadable virtual goods, namely, computer programs featuring food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing, for use in online virtual worlds; downloadable computer software for playing interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens, namely, near field communication tags for interacting with mobile applications to obtain information concerning food and beverages; downloadable applications for ordering food and beverages; near field communication tags for interacting with mobile applications to obtain information concerning food and beverages; near field communication tags for marketing and authentication of food and beverages; downloadable multimedia files containing artwork, text, audio and video relating to food and beverages authenticated by non-fungible tokens
- Class 035 — Advertising and business services: Consumer information services; retail store services featuring food and beverages; retail store services featuring virtual goods, namely, food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing for use in online virtual worlds; online retail store services featuring virtual goods, namely, food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing for use in online virtual worlds; business operation and supervision of consumer loyalty and incentive schemes programs
- Class 041 — Education and entertainment services: Educational services, namely, training workshops in the field of cooking; organizing competitions in the field of cooking; organizing food festivals for cultural and entertainment purposes; entertainment services, namely, providing online non-downloadable virtual food and beverage products for use in virtual environments created for entertainment purposes; virtual reality game services provided online from a computer network; entertainment services, namely, providing online, non-downloadable virtual food and beverages, cookbooks and programming in the nature of the preparation of food; entertainment services, namely, providing on-line, non-downloadable virtual goods in the nature of image files for digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes; entertainment services, namely, providing online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual concerts and social entertainment events
- Class 043 — Restaurant and hotel services: Providing food and drink; catering services and providing information in the nature of food and beverage products and guidance to food and beverage providers in connection with the preparation of food and beverage products; providing information in the nature of food and beverage products and guidance to the general public in connection with the preparation of food and beverage products; restaurant services, namely, operating a virtual restaurant featuring actual foods and drinks; virtual restaurant services in the nature of providing food and drink via orders placed online for home delivery; consulting in the field of menu planning for others; providing information in the field of recipes of cooking
- Class 044 — Medical, beauty and agricultural services: Providing nutritional information about food
Owner
- Conopco, Inc., Englewood Cliffs, NJ, US
- Conopco, Inc., Englewood Cliffs, NJ, US
Prior registrations
Prosecution history
- 17 Dec 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 16 Dec 2025 — SOU EXTENSION 3 GRANTED
- 16 Dec 2025 — SOU EXTENSION 3 FILED
- 16 Dec 2025 — SOU TEAS EXTENSION RECEIVED
- 14 May 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 13 May 2025 — SOU EXTENSION 2 GRANTED
- 13 May 2025 — SOU EXTENSION 2 FILED
- 13 May 2025 — SOU TEAS EXTENSION RECEIVED
- 24 Dec 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 24 Dec 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 24 Dec 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 16 Sept 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 16 Sept 2024 — SOU EXTENSION 1 GRANTED
- 16 Sept 2024 — SOU EXTENSION 1 FILED
- 16 Sept 2024 — SOU TEAS EXTENSION RECEIVED