HARTBEAT

What this means for you

Not registered yet, but its 18 Apr 2022 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

97368049

Mark type

Stylized text

Filed

18 Apr 2022

Attorney of record

Maren C. Perry

Goods and services

• Class 035 — Advertising and business services: Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing, public relations and promotional services relating to news, entertainment and educational multimedia content, entertainment services and related merchandise; Promoting the goods and services of entertainers, actors, comedians, writers, directors, producers, performing artists, composers, musicians and artists; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, via social media influencers, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Influencer marketing services; Design and development of advertising concepts and plans; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Social media strategy and marketing consultancy focusing on helping others create and extend their product and brand strategies by building virally engaging marketing solutions; Promoting the public interest and awareness in transforming social and cultural issues in the entertainment industry through research, education, thought leadership and advocacy; Talent agency services in the nature of business management, consulting and advice for entertainers, actors, comedians, writers, directors, producers, performing artists, composers, musicians, artists and entertainment talent; Negotiation of business contracts for others; Business assistance, advisory, administration and consulting services; Business consultation in the nature of thought leadership development; Business development consulting services; Market research and market intelligence services; Business data analysis services in the fields of entertainment and social media; Preparing business reports; Providing business information on thought leadership and innovation; Business and online professional networking services; Commercial management of the licensing of goods and services for others; Commercial administration of licensing of music, musical recordings, musical performances, artistic performances, audio, video and audiovisual recordings, film, television and multimedia entertainment content, writings and artwork of others; Business management in the field of intellectual property rights; Distributorship services for music, musical recordings, musical performances, artistic performances, audio, video and audiovisual recordings, film, television and multimedia entertainment content, writings, artwork and related merchandise; Supply chain management services for entertainment goods and related entertainment merchandise; Organizing, arranging, promoting and conducting of fairs and exhibitions for business, commercial and advertising purposes; Fashion show exhibitions for commercial purposes; Product merchandising for others; Affiliate marketing; Electronic commerce services, namely, providing information about products for promotional purposes via telecommunications networks, a global computer network, digital networks, portable and wireless networks, and social networking platforms across multiple forms of transmission media; Online retail store services featuring streaming or downloadable audio, video and audiovisual content; Retail store services and online retail store services offering pre-recorded DVDs, CDs and compact interactive discs featuring music, musical performances, arts, artistic performances, performing arts, television programs, films and documentaries, audio and e-books, and images, graphics, text, photos, information, interviews, articles, editorials, reviews, critiques, essays, fictional writings and multimedia content; Online retail store services featuring a wide variety of consumer goods of others; Retail store services and online retail store services offering gift items, souvenir items, collectibles, gift cards, cosmetics, soaps, hand sanitizer, personal care items, computer software, consumer electronics, computer games, computer accessories, books, audio and e-books, cameras, sunglasses, magnets, jewelry, key chains, watches, trinkets, printed matter, publications, cards, posters, art supplies, stationery, stickers, office and school supplies, bags, backpacks, pet clothing, household and kitchen utensils and containers, clothing, fashion accessories, hats, footwear, costumes, costume accessories, holiday and seasonal decorations, games, sporting goods, toys, figurines, food, candy, and beverages; Retail store services and online retail store services featuring downloadable or non-downloadable audio, video and multimedia content, digital collectibles, digital stickers, digital trading cards, crypto-collectibles, crypto-assets, blockchain-based non-fungible assets, and digital assets authenticated by non-fungible tokens (NFTs)

Owner

• Hartbeat, LLC, West Hollywood, CA, US

Prior registrations

• Registration 5029452

Prosecution history

• 27 Nov 2025 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 21 May 2025 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 20 Nov 2024 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 09 Jul 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 09 Jul 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
• 09 Jul 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
• 21 Feb 2024 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
• 21 Aug 2023 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
• 21 Aug 2023 — LETTER OF SUSPENSION E-MAILED
• 21 Aug 2023 — SUSPENSION LETTER WRITTEN
• 12 Aug 2023 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 11 Aug 2023 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 11 Aug 2023 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 14 May 2023 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 14 May 2023 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED