BAKEUP

Live / Allowed — Notice of allowance issued (as of 24 Feb 2026)

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 15 Apr 2022 filing date already counts against anyone who files later.

Record

Serial number
97365437
Mark type
Word mark
Filed
15 Apr 2022
Published for opposition
30 Dec 2025
Attorney of record
Laura J. Zeman-Mullen

Goods and services

  • Class 003 — Cosmetics and cleaning preparations: Bar soap; Body scrubs; Cosmetic nail preparations; Cosmetic pads; Cosmetics; Deodorants and antiperspirants for personal use; Essential oils; Facial cleansers; Facial beauty masks; Cosmetic facial masks; Fragrances and perfumery; Hair care preparations; Non-medicated bath preparations; Non-medicated lip care preparations; Non-medicated skin care preparations; Non-medicated sun care preparations; Pre-moistened cosmetic wipes; Room fragrancing preparations; Sun-tanning preparations; Wipes impregnated with a skin cleanser; Temporary decorative tattoo transfers and decorative artificial gem transfers for cosmetics
  • Class 009 — Scientific and electric apparatus: Downloadable computer game software featuring virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all of the foregoing for use in online virtual worlds; downloadable multimedia files containing artwork, text, audio and/or video files, all relating to cosmetics, and all authenticated by non-fungible tokens
  • Class 035 — Advertising and business services: Retail store services and online retail store services featuring virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all for use in online virtual worlds; providing an online marketplace for buyers and sellers of downloadable digital art images and video clips in the field of body care, skin care, sun care, cosmetics, make-up, hair, fragrances, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all authenticated by non-fungible tokens
  • Class 041 — Education and entertainment services: Entertainment services, namely, providing online, non-downloadable virtual goods, namely, body care, skin care, sun care, cosmetic, make-up, hair, fragrance, and bath products, including decorative tattoo and artificial gem transfers for use as cosmetics, all for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online, non-downloadable virtual digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in online environments, virtual online environments, and extended reality virtual environments created for entertainment purposes

Owner

Prosecution history

  • 24 Feb 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
  • 30 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 30 Dec 2025 — PUBLISHED FOR OPPOSITION
  • 24 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 02 Dec 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 02 Dec 2025 — SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
  • 01 Jun 2025 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
  • 19 Nov 2024 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
  • 26 Mar 2024 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
  • 27 Sept 2023 — REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
  • 17 Feb 2023 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
  • 17 Feb 2023 — LETTER OF SUSPENSION E-MAILED
  • 17 Feb 2023 — SUSPENSION LETTER WRITTEN
  • 14 Feb 2023 — PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
  • 14 Feb 2023 — TEAS VOLUNTARY AMENDMENT RECEIVED

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