TRULY BRILLIANT
Live / Registered — Registered (as of 17 Mar 2026)
What this means for you
Registered since 17 Mar 2026. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 97052697
- Registration number
- 8178548
- Mark type
- Stylized text
- Filed
- 29 Sept 2021
- Published for opposition
- 06 Dec 2022
- Registered
- 17 Mar 2026
- Attorney of record
- Steven E. Lauridsen
Goods and services
- Class 014 — Jewelry: Jewelry; Diamond jewelry
- Class 035 — Advertising and business services: Mail order services featuring diamonds; Mail order services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry
Owner
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
Prosecution history
- 17 Mar 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 17 Mar 2026 — REGISTERED-PRINCIPAL REGISTER
- 24 Feb 2026 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 24 Feb 2026 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 31 Jan 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 30 Jan 2026 — STATEMENT OF USE PROCESSING COMPLETE
- 24 Jul 2025 — USE AMENDMENT FILED
- 30 Jan 2026 — SOU EXTENSION 5 GRANTED
- 24 Jul 2025 — SOU EXTENSION 5 FILED
- 30 Jan 2026 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 03 Sept 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 24 Jul 2025 — TEAS STATEMENT OF USE RECEIVED
- 24 Jul 2025 — SOU TEAS EXTENSION RECEIVED
- 03 Mar 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 25 Jan 2025 — SOU EXTENSION 4 GRANTED