AWARE
Live / Allowed — Notice of allowance issued (as of 16 Sept 2025)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 14 Jun 2021 filing date already counts against anyone who files later.
Record
- Serial number
- 90981550
- Mark type
- Design + words
- Filed
- 14 Jun 2021
- Published for opposition
- 28 May 2024
- Attorney of record
- MICHELLE MANCINO MARSH, ESQ.
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Non-medicated cosmetics and toiletry preparations; perfumery, essential oils; all-purpose cleaners; non-medicated hand soap, bar soap, dishwashing soap, laundry detergents; cleaner for use on wood, glass, plastic, stone, tile, concrete, carpet, fabric, metal, ceramic, steel, mirror, chrome, shower, tub surface, baby wipes impregnated with cleaning preparations, body wash, body lotion, toothpaste, non-medicated mouthwash, non-medicated personal deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls for cosmetic use; face and skin creams; beauty lotions, skin moisturizers; cosmetic preparations for skin care; beauty serums; anti-aging moisturizers and anti-aging skin care in the nature of cosmetics; non-medicated sun care preparations; sunscreen preparations; cosmetics, namely, cosmetics milks, gels and powders for face, body and hands; cosmetics, namely, beauty care preparations; non-medicated balms in the nature of cosmetics for use on hair, skin and lips; cosmetic preparations for the hair and scalp; hair masks; hair creams; hair gels; hair tonic; shampoos; hair lacquers; gels, sprays, mousses and balms for hair styling and hair care; dry shampoos; non-medicated all in one bath and hair cleansers; non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray; blusher; compacts containing make-up; face, lip and cheek make-up; face powder; lipstick, lip gloss, non-medicated lip balm; cosmetic lip pencils; eye shadow; eye pencils; mascara; eye make-up; eyeliners; eye creams; eye gels; eye gloss in the nature of cosmetics; gel eye masks; beauty balm creams; highlighter, namely, a cosmetic product for emphasizing areas of the skin; eyebrow colors; eyebrow cosmetics; eyebrow pencils; foundation for the face; foundation make-up; make-up remover
- Class 005 — Pharmaceuticals: Baby diapers, medicated mouthwash, dietary supplements and vitamins; dental wax; disinfectants; non-medicated sanitary chemical preparations for personal hygiene, other than toiletries; air deodorizing preparations
- Class 008 — Hand tools: Tweezers
- Class 011 — Environmental control apparatus: Lights, namely, ceiling lights, wall lights, reading lights; lamps for outdoor use; solar light fixtures, namely, outdoor solar powered lighting units and fixtures; Lamps; Lanterns for lighting; Lighting fixtures; Book lights
- Class 016 — Paper goods and printed matter: Facial tissues, toilet paper, paper towels, paper napkins
- Class 020 — Furniture: Furniture; office furniture; bedroom furniture; outdoor furniture; chairs, desks, couches, outdoor couches, furniture tables, bookcases, filing cabinets; cabinets; school furniture; tables; picture and art frames; indoor blinds; indoor window shades; corkboards; inflatable furniture; magazine racks; mirrors; pillows; mattresses; shelving and component parts thereof, namely, shelves and brackets sold as a unit, furniture shelves, and storage racks; wine racks
- Class 021 — Housewares and glass: Cleaning sponges, sponges used for applying makeup; dish cloths; combs and sponges for household purposes; cosmetic brushes; toiletry sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator sponges for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use, cosmetic applicators, namely, brushes, wands, blenders, spatulas, spoolies, sponges; hair, nail and tooth brushes; household containers for cosmetics
- Class 035 — Advertising and business services: Advertising; Business management; Retail store services featuring a wide variety of consumer goods, namely, non-medicated cosmetics and toiletry preparations, perfumery, essential oils, all-purpose cleaners, hand soap, bar soap, dish soap, laundry detergents, surface cleaners, cleaning sponges, makeup sponges, baby wipes, baby diapers, body wash, body lotion, toothpaste, mouthwash, non-medicated deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls, facial tissues, toilet paper, paper towels, napkins, face and skin creams, beauty lotions, skin moisturizers, cosmetic preparations for skin care, beauty serums, anti-aging moisturizers and anti-aging skin care in the nature of cosmetics, nonmedicated sun care preparations, sunscreen preparations, cosmetics, namely, cosmetics milks, gels and powders for face, body and hands, cosmetics, namely, beauty care preparations, cosmetics, namely, beauty care products, non-medicated balms in the nature of cosmetics for use on hair, skin and lips, cosmetic preparations for the hair and scalp, hair masks, hair creams, hair gels, hair tonic, shampoos, hair lacquers, gels, sprays, mousses and balms for hair styling and hair care, dry shampoos, nonmedicated all in one bath and hair cleansers, non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray, blusher, compacts containing make-up, face, lip and cheek make-up, face powder, lipstick, lip gloss, non-medicated lip balm, lip pencils, eye shadow, eye pencils, mascara, eye make-up, eyeliners, eye creams, eye gels, eye gloss in the nature of cosmetics, gel eye masks, beauty balm creams, eyebrow cosmetics, eyebrow pencils, foundation for the face, foundation make-up, make-up remover, Dietary supplements and vitamins, dental wax, disinfectants, non-medicated sanitary preparations for personal hygiene, other than toiletries, Lights, namely, ceiling lights, wall lights, reading lights, lamps for outdoor use, outdoor solar powered lighting units and fixtures, Lamps, Lanterns for lighting, Lighting fixtures, Book lights, Purses, and handbags, tote bags, traveling bags, shoulder bags, clutch purses, backpacks, athletic bags, wallets, coin purses and cosmetic bags sold empty, luggage, briefcases, knapsacks, book bags, document cases, pouches and carryalls, backpacks, bags, namely, all-purpose carrying bags, Furniture, office furniture, bedroom furniture outdoor furniture, chairs, desks, couches, outdoor couches, furniture tables, bookcases, filing cabinets, cabinets, school furniture, tables, picture and art frames, indoor blinds, indoor window shades, magazine racks, mirrors, pillows, mattresses, shelving and component parts thereof, namely, shelves and brackets sold as a unit, furniture shelves, and storage racks, wine racks, Household or kitchen utensils and containers, combs and sponges, brushes (except paint brushes), sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator pads for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use, cosmetic applicators, hair, nail and tooth brushes, household containers for cosmetics, glassware, porcelain and earthenware, Linen, bed linen, bath linen, household linen, towels, bath towels, beach towels, bed blankets, quilts, comforters, mattress pads, duvets, pillow cases, bedsheets, dish cloths, curtains, shower curtains, draperies, Women's, Men's and Children's clothing and footwear, namely, blouses, shirts, t-shirts, sweatshirts, pants, denim jeans, slacks, shorts, skirts, tunics, tank tops, dresses, jumpsuits, sweaters, leggings, jackets and coats, sleepwear, lingerie, socks, tights, one-piece bottoms and tops for sleep and play, footed pajamas, nightgowns, fashion headbands, hats
Owner
- AMAZON TECHNOLOGIES, INC., SEATTLE, WA, US
- AMAZON TECHNOLOGIES, INC., SEATTLE, WA, US
- Starshine Mornings LLC, Parker, CO, US
Prosecution history
- 13 Mar 2026 — TEAS REQUEST TO DIVIDE RECEIVED
- 13 Mar 2026 — TEAS STATEMENT OF USE RECEIVED
- 13 Mar 2026 — SOU TEAS EXTENSION RECEIVED
- 16 Sept 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 08 Aug 2025 — DIVISIONAL PROCESSING COMPLETE
- 06 Dec 2024 — DIVISIONAL REQUEST RECEIVED
- 01 Aug 2025 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 06 Dec 2024 — PAPER RECEIVED AT TTAB
- 24 Nov 2024 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
- 22 Nov 2024 — OPPOSITION INSTITUTED NO. 999999
- 27 Jun 2024 — EXTENSION OF TIME TO OPPOSE RECEIVED
- 28 May 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 28 May 2024 — PUBLISHED FOR OPPOSITION
- 08 May 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 23 Apr 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER