EFFECTV

Live / Registered — Registered (as of 25 Jan 2022)

What this means for you

Registered since 25 Jan 2022. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
90723764
Registration number
6629233
Mark type
Stylized text
Filed
20 May 2021
Published for opposition
09 Nov 2021
Registered
25 Jan 2022
Attorney of record
Matthew A. Homyk

Goods and services

  • Class 042 — Scientific and technological services: platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others

Owner

Prosecution history

  • 25 Jan 2022 — REGISTERED-PRINCIPAL REGISTER
  • 09 Nov 2021 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 09 Nov 2021 — PUBLISHED FOR OPPOSITION
  • 20 Oct 2021 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 05 Oct 2021 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 05 Oct 2021 — EXAMINER'S AMENDMENT ENTERED
  • 05 Oct 2021 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
  • 05 Oct 2021 — EXAMINERS AMENDMENT E-MAILED
  • 05 Oct 2021 — EXAMINERS AMENDMENT -WRITTEN
  • 23 Sept 2021 — TEAS/EMAIL CORRESPONDENCE ENTERED
  • 23 Sept 2021 — CORRESPONDENCE RECEIVED IN LAW OFFICE
  • 23 Sept 2021 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
  • 08 Sept 2021 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 08 Sept 2021 — NON-FINAL ACTION E-MAILED
  • 08 Sept 2021 — NON-FINAL ACTION WRITTEN

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