BH
Live / Registered — Registered (as of 25 Nov 2025)
What this means for you
Registered since 25 Nov 2025. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 90654148
- Registration number
- 8042815
- Mark type
- Design + words
- Filed
- 19 Apr 2021
- Published for opposition
- 19 Jul 2022
- Registered
- 25 Nov 2025
- Attorney of record
- Mark A. Jansen
Goods and services
- Class 035 — Advertising and business services: Promoting sports betting services of others by distributing advertising materials through a variety of methods
- Class 041 — Education and entertainment services: Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing online, non-downloadable informational videos in the field of sports betting and gambling; Providing online, non-downloadable videos in the field of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, advice about sports betting and gambling, sports betting and gambling odds, point-spreads, and projections from experts; Providing information related to sports betting services of others
- Class 042 — Scientific and technological services: Providing temporary use of online, non-downloadable software providing sports betting information; Software as a service (SAAS) services providing sports betting information; Providing temporary use of online, non-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of online, non-downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Software as a service (SAAS) services featuring software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Providing temporary use of online, non-downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Software as a service (SAAS) services featuring software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Providing temporary use of online, non-downloadable software for providing sports betting alerts; Software as a service (SAAS) services featuring software for providing sports betting alerts; Providing temporary use of online, non-downloadable software for providing notifications about betting line moves and betting opportunities; Software as a service (SAAS) services featuring software for providing notifications about betting line moves and betting opportunities
Owner
- AMERICAN AFFILIATE CO. LLC, LAS VEGAS, NV, US
- AMERICAN AFFILIATE CO. LLC, LAS VEGAS, NV, US
- Betting Hero Company, Las Vegas, NV, US
- Betting Hero Company, Rockford, MI, US
Prosecution history
- 25 Nov 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 25 Nov 2025 — REGISTERED-PRINCIPAL REGISTER
- 03 Nov 2025 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 03 Nov 2025 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 02 Oct 2025 — STATEMENT OF USE PROCESSING COMPLETE
- 15 Sept 2025 — USE AMENDMENT FILED
- 15 Sept 2025 — TEAS STATEMENT OF USE RECEIVED
- 27 Feb 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 27 Feb 2025 — SOU EXTENSION 5 GRANTED
- 06 Feb 2025 — SOU EXTENSION 5 FILED
- 27 Feb 2025 — SOU EXTENSION 5 DENIAL LETTER MAILED
- 27 Feb 2025 — SOU EXTENSION 5 DENIAL LETTER PREPARED
- 20 Mar 2023 — SOU EXTENSION 5 FILED
- 06 Feb 2025 — SOU TEAS EXTENSION RECEIVED
- 06 Aug 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED