IT IS WHAT IT IS IT BE WHAT IT BE WE ARE: GENERATION Z

Live / Applied — Statement of use — non-final action mailed (as of 02 Feb 2026)

What this means for you

Not registered yet, but its 25 Feb 2021 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
90547757
Mark type
Stylized text
Filed
25 Feb 2021
Published for opposition
16 Jan 2024
Attorney of record
Feras Mousilli

Goods and services

  • Class 016 — Paper goods and printed matter: Printed magazines in the field of lifestyle, entertainment, music and pop culture; Printed general feature magazines; Printed matter, namely, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures all in the fields of securities, options and other financial instruments

Owner

Prosecution history

  • 02 Feb 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 02 Feb 2026 — NON-FINAL ACTION E-MAILED
  • 02 Feb 2026 — SU - NON-FINAL ACTION - WRITTEN
  • 26 Dec 2025 — STATEMENT OF USE PROCESSING COMPLETE
  • 24 Jun 2025 — USE AMENDMENT FILED
  • 26 Dec 2025 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
  • 24 Jun 2025 — TEAS STATEMENT OF USE RECEIVED
  • 29 May 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
  • 29 May 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 29 May 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
  • 29 May 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
  • 29 May 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
  • 29 May 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
  • 13 Mar 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
  • 13 Mar 2025 — SOU EXTENSION 2 GRANTED

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