ZEFR
Live / Registered — Registered (as of 22 Mar 2022)
What this means for you
Registered since 22 Mar 2022. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 90390850
- Registration number
- 6680863
- Mark type
- Stylized text
- Filed
- 17 Dec 2020
- Published for opposition
- 20 Jul 2021
- Registered
- 22 Mar 2022
- Attorney of record
- Scott Thorpe
Goods and services
- Class 035 — Advertising and business services: Advertising services, namely, targeting advertising based on contextual data; Customer retention services, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer acquisition services, namely, marketing and advertising services for the acquisition of new customers; Advertising services, namely, determining brand suitability; Brand positioning services; Brand development and evaluation services in the field of online entertainment; Brand suitability targeting; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Advertising services, namely, content targeting; Advertising services, namely, video content targeting; Advertising services, namely, search content targeting; Advertising services, namely, content targeting for online media
- Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for targeting advertising based on contextual data; Software as a service (SAAS) services featuring software for customer retention services; Software as a service (SAAS) services featuring software for customer acquisition services; Software as a service (SAAS) services featuring software for determining brand suitability; Design and implementation of software and technology solutions for the purpose of media authentication and tracking, and brand monitoring and protection, to protect against misappropriation, and to ensure the integrity of genuine media; Software as a service (SAAS) services featuring software for brand management; Software as a service (SAAS) services featuring software for content targeting; Software as a service (SAAS) services featuring software for multimedia publishing services
Owner
- ZEFR, Inc., Los Angeles, CA, US
- ZEFR, Inc., Los Angeles, CA, US
- ZEFR, Inc., Los Angeles, CA, US
Prosecution history
- 22 Mar 2022 — REGISTERED-PRINCIPAL REGISTER
- 18 Feb 2022 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 17 Feb 2022 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 16 Feb 2022 — STATEMENT OF USE PROCESSING COMPLETE
- 28 Jan 2022 — USE AMENDMENT FILED
- 15 Feb 2022 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 28 Jan 2022 — TEAS STATEMENT OF USE RECEIVED
- 14 Sept 2021 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 20 Jul 2021 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 20 Jul 2021 — PUBLISHED FOR OPPOSITION
- 30 Jun 2021 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 10 Jun 2021 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 10 Jun 2021 — EXAMINER'S AMENDMENT ENTERED
- 10 Jun 2021 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 10 Jun 2021 — EXAMINERS AMENDMENT E-MAILED