PUBLISHER FIRST
Live / Registered — Registered (as of 02 Nov 2021)
What this means for you
Registered since 02 Nov 2021. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 90293348
- Registration number
- 6543467
- Mark type
- Stylized text
- Filed
- 02 Nov 2020
- Published for opposition
- 17 Aug 2021
- Registered
- 02 Nov 2021
- Attorney of record
- Lynn E. Rzonca
Goods and services
- Class 035 — Advertising and business services: Advertising consulting and management services for publishers, namely, online advertising network matching services for connecting advertisers to publisher websites, mobile applications, supply side platforms and other advertising demand partners, and pay per click (PPC) advertising management services for managing advertisements that appear on publisher websites, mobile applications and portable electronic devices; business consulting services in the field of web-based advertising, mobile application-based advertising and advertising that appears on portable electronic devices; Advertising analysis and consultation, namely, screening, verifying and monitoring target advertising, advertisement technology and advertisement formatting information against first and third-party data on behalf of others; Pay per click advertising information, namely, providing a website featuring specific aggregated advertising revenue reporting data and insights; Pay per click (PPC) advertising management services, namely, providing yield management services to publishers, including human and machine powered optimizations to increase advertisement-driven revenue; Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; Advertising, advertising analysis and analysis of advertising response services related to optimization of advertisement revenue in the nature of targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms
- Class 042 — Scientific and technological services: Information technology services related to optimization of advertisement revenue, and targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data
Owner
- Publisher First, Inc., Phoenix, AZ, US
- Publisher First, Inc., Phoenix, AZ, US
- Publisher First, Inc., Phoenix, AZ, US
Prosecution history
- 02 Nov 2021 — REGISTERED-PRINCIPAL REGISTER
- 17 Aug 2021 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 17 Aug 2021 — PUBLISHED FOR OPPOSITION
- 28 Jul 2021 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 14 Jul 2021 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 08 Jul 2021 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 07 Jul 2021 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 07 Jul 2021 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 06 Apr 2021 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 06 Apr 2021 — NON-FINAL ACTION E-MAILED
- 06 Apr 2021 — NON-FINAL ACTION WRITTEN
- 06 Apr 2021 — ASSIGNED TO EXAMINER
- 29 Dec 2020 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 05 Nov 2020 — NEW APPLICATION ENTERED