M MAVEN BEAUTY
Live / Applied — Fourth extension granted (statement of use) (as of 16 Dec 2025)
What this means for you
Not registered yet, but its 11 Sept 2020 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 90174466
- Mark type
- Design + words
- Filed
- 11 Sept 2020
- Published for opposition
- 07 Nov 2023
- Attorney of record
- Joyce Crucillo
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics, namely, lipsticks, lip gloss, lip liners, lip balms, lipstick primer, lip color palettes; eyeshadow primer, eyeshadows, eyeshadow palettes, eye lining pencils, liquid eye liners, eye makeup, mascara, eyebrow pencils, eye brow gel, artificial eyelashes; Cosmetics, namely, face makeup primer, blushers, face highlighters, multi-use cosmetic cotton sticks, foundation makeup, pressed face powder, loose setting face powder, makeup remover, concealers for skin, multi-use colored creams, powders and gels for use on face; Makeup setting spray; Makeup brush cleaner; Nail polish; Artificial fingernails; False nails; Nail polish strips which adhere to fingernails and toe nails; all of the foregoing sold on trademark owner's e-commerce websites and in trademark owner's retail stores
- Class 008 — Hand tools: Eyelash Curlers, tweezers, scissors; manicure and pedicure implements, namely, nail files, nail clippers, cuticle pushers, tweezers, nail and cuticle scissors; all of the foregoing sold on trademark owner's e-commerce websites and in trademark owner's retail stores
- Class 018 — Leather goods: Cosmetic cases sold empty; all of the foregoing sold on trademark owner's e-commerce websites and in trademark owner's retail stores
- Class 021 — Housewares and glass: Cosmetic brushes; makeup applicator sticks and wands, powder puffs, dusters, non-woven fabric cosmetic wipes and sponges used to apply makeup; eye lash curler; all of the foregoing sold on trademark owner's e-commerce websites and in trademark owner's retail stores
- Class 035 — Advertising and business services: On-line retail store services featuring cosmetics; retail store services featuring cosmetics
Owner
- FASHION NOVA, LLC, Beverly Hills, CA, US
- FASHION NOVA, LLC, VERNON, CA, US
- Fashion Nova, Inc., Vernon, CA, US
Prosecution history
- 17 Dec 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 16 Dec 2025 — SOU EXTENSION 4 GRANTED
- 16 Dec 2025 — SOU EXTENSION 4 FILED
- 16 Dec 2025 — SOU TEAS EXTENSION RECEIVED
- 25 Jun 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 24 Jun 2025 — SOU EXTENSION 3 GRANTED
- 24 Jun 2025 — SOU EXTENSION 3 FILED
- 24 Jun 2025 — SOU TEAS EXTENSION RECEIVED
- 03 Mar 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 31 Dec 2024 — SOU EXTENSION 2 GRANTED
- 30 Dec 2024 — SOU EXTENSION 2 FILED
- 30 Dec 2024 — SOU TEAS EXTENSION RECEIVED
- 25 Jun 2024 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 25 Jun 2024 — SOU EXTENSION 1 GRANTED
- 25 Jun 2024 — SOU EXTENSION 1 FILED