BELIEVE BY BRILLIANCE
Live / Registered — Registered (as of 05 Oct 2021)
What this means for you
Registered since 05 Oct 2021. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 88982764
- Registration number
- 6512499
- Mark type
- Stylized text
- Filed
- 26 Feb 2020
- Published for opposition
- 23 Jun 2020
- Registered
- 05 Oct 2021
- Attorney of record
- Danica Acosta
Goods and services
- Class 014 — Jewelry: Bridal headpieces in the nature of tiaras
- Class 025 — Clothing: Headbands
- Class 026 — Lace, ribbons and embroidery: Bobby pins; Hair accessories, namely, snap clips; Hair barrettes
Owner
- Walmart Apollo, LLC, BENTONVILLE, AR, US
- Walmart Apollo, LLC, Bentonville, AR, US
- Walmart Apollo, LLC, Bentonville, AR, US
Prosecution history
- 16 Jul 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 16 Jul 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 16 Jul 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 16 Jul 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 16 Jul 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 05 Oct 2021 — REGISTERED-PRINCIPAL REGISTER
- 31 Aug 2021 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 28 Aug 2021 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 25 Aug 2021 — STATEMENT OF USE PROCESSING COMPLETE
- 18 Aug 2021 — USE AMENDMENT FILED
- 25 Aug 2021 — DIVISIONAL PROCESSING COMPLETE
- 18 Aug 2021 — DIVISIONAL REQUEST RECEIVED
- 18 Aug 2021 — TEAS REQUEST TO DIVIDE RECEIVED
- 18 Aug 2021 — TEAS STATEMENT OF USE RECEIVED
- 27 May 2021 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED