HEROLIT

Live / Registered — Registered (as of 27 Jan 2026)

What this means for you

Registered since 27 Jan 2026. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
88871877
Registration number
8113084
Mark type
Stylized text
Filed
14 Apr 2020
Published for opposition
09 Dec 2025
Registered
27 Jan 2026
Attorney of record
Matthew S. Anderson

Goods and services

  • Class 009 — Scientific and electric apparatus: Downloadable mobile applications to read electronic publications and for use in streaming audio and audiovisual content in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; Downloadable mobile application to read electronic publications and for use in streaming audio and audiovisual content in the field of education and entertainment; Downloadable audio files, multimedia files, text files, written documents, and audio recordings featuring information in the field of sex education and entertainment; Downloadable audio files, multimedia files, text files, written documents, and audio recordings featuring information in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; Downloadable audio and video recordings and electronic publications in the nature of books, magazines and brochures featuring erotic stories and other sexually-oriented and romantically-oriented entertainment content; Downloadable podcasts in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; dvds featuring music, drama, adventure and self-improvement instructions; audio and video tapes featuring music, drama, adventure and self-improvement instructions; video recordings featuring music, drama, adventure and self-improvement instructions; motion picture films featuring drama and adventure; electronic downloadable publications, namely, books, magazines and newsletters in the field of novels, movies, entertainment and social events, and entertainment personalities; downloadable computer application software for mobile phones, namely, software for accessing information in the fields of novels, movies, adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; downloadable electronic publications in the nature of books, magazines and brochures in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; downloadable books featuring fiction, adult sexuality and self-improvement instructions; downloadable electronic magazines featuring fiction, adult sexuality and self-improvement instructions; downloadable electronic instructional and teaching materials, namely, manuals, books, magazines and brochures featuring information in the field of romance, sex and sexual health; downloadable computer software enabling content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works to be downloaded to and accessed on a computer, mobile phone or tablet computer; downloadable computer software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works via mobile phones, tablet computers and computers; downloadable mobile applications and computer software for the purpose of playing video games
  • Class 010 — Medical apparatus: Adult sexual stimulation aids, namely, benwa balls, paddles, vibrators, massage apparatus, artificial penises, artificial vaginas, penis rings, nipple clamps, dildos, dongs, butt plugs, penis sleeves, penis extensions, harnesses and love dolls; condoms
  • Class 035 — Advertising and business services: Advertising services for others; promoting the sale of goods and services by others through advertisement and product placement on a mobile application; advertising the services of others in field of adult products and erotica; retail store services featuring downloadable audio works, visual works, audiovisual works, computer software, and electronic publications featuring books, magazines, newspapers, periodicals, newsletters, journals and manuals in the field of adult entertainment, sex, sexuality, sex- education, sexual wellness, sensuality, eroticism, relationships, romance and gender for use on a portable electronic device; operating an online retail adult novelty store featuring sex toys, sex supplies, and lingerie
  • Class 041 — Education and entertainment services: Entertainment services, namely, providing online non-downloadable publications in the nature of books, magazines and brochures and audio and video recordings featuring erotic stories and other sexually-oriented and romantically-oriented entertainment and educational related content; Entertainment services, namely, providing online non-downloadable publications in the nature of books, magazines and brochures and audio and video recordings featuring entertainment and educational related content in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender; Entertainment services in the nature of development, creation, production and post-production services of audio and multimedia entertainment content; Educational services, namely, providing discussions in the field of adult entertainment, sex, sexuality, sexual wellness, sensuality, eroticism, relationships, romance and gender; Providing an in-person educational forum in the field of adult entertainment, sex, sexuality, sexual wellness, sensuality, eroticism, relationships, romance and gender; Organizing events in the field of adult entertainment, sex, sexuality, sex-education, sexual wellness, sensuality, eroticism, relationships, romance and gender for cultural and educational purposes

Owner

Prosecution history

  • 27 Jan 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
  • 27 Jan 2026 — REGISTERED-PRINCIPAL REGISTER
  • 09 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 09 Dec 2025 — PUBLISHED FOR OPPOSITION
  • 03 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 11 Nov 2025 — WITHDRAWN FROM PUB - OG REVIEW QUERY
  • 16 Oct 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 15 Oct 2025 — EXAMINER'S AMENDMENT ENTERED
  • 15 Oct 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
  • 15 Oct 2025 — EXAMINERS AMENDMENT E-MAILED
  • 15 Oct 2025 — EXAMINERS AMENDMENT -WRITTEN
  • 02 Oct 2025 — PREVIOUS ALLOWANCE COUNT WITHDRAWN
  • 16 Sept 2025 — WITHDRAWN FROM PUB - OG REVIEW QUERY
  • 22 Aug 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 19 Aug 2025 — EXAMINER'S AMENDMENT ENTERED

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