BRAND ALPHA
Live / Registered — Registered (as of 09 Mar 2021)
What this means for you
Registered since 09 Mar 2021. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 88741807
- Registration number
- 6290541
- Mark type
- Stylized text
- Filed
- 30 Dec 2019
- Published for opposition
- 19 May 2020
- Registered
- 09 Mar 2021
- Attorney of record
- Alison Danaceau
Goods and services
- Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns
Owner
- Affinity Answers Corporation, Austin, TX, US
- Affinity Answers Corporation, Austin, TX, US
- Affinity Answers Corporation, Austin, TX, US
Prosecution history
- 09 Mar 2026 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 09 Mar 2021 — REGISTERED-PRINCIPAL REGISTER
- 03 Feb 2021 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 02 Feb 2021 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 28 Jan 2021 — STATEMENT OF USE PROCESSING COMPLETE
- 08 Jan 2021 — USE AMENDMENT FILED
- 28 Jan 2021 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 08 Jan 2021 — TEAS STATEMENT OF USE RECEIVED
- 14 Jul 2020 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 21 May 2020 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 21 May 2020 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 21 May 2020 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 19 May 2020 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 19 May 2020 — PUBLISHED FOR OPPOSITION
- 29 Apr 2020 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED