TRUE AESTHETICS
Dead / Cancelled — Cancelled — Section 8 (as of 06 Nov 2025)
What this means for you
This registration has been cancelled; it no longer blocks anyone on its own. The name may be available, but check before relying on it — rights can also come from actual use, not only from the register.
Record
- Serial number
- 88116615
- Registration number
- 5733027
- Mark type
- Stylized text
- Filed
- 13 Sept 2018
- Published for opposition
- 05 Feb 2019
- Registered
- 23 Apr 2019
- Attorney of record
- Mark Borghese
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Breath freshening preparations for personal hygiene; Cosmetics; Lip balm; Lip gloss; Teeth whitening preparations; Toothpaste; Cosmetic preparations for the care of mouth and teeth
Owner
- SHTHOWDY LLC, LAS VEGAS, NV, US
- Dr. Joseph G. Willardsen, DDS, Prof. Corp., Las Vegas, NV, US
- Dr. Joseph G. Willardsen, DDS, Prof. Corp., Las Vegas, NV, US
- Dr. Joseph G. Willardsen, DDS, Prof. Corp., Las Vegas, NV, US
Prosecution history
- 04 Feb 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 06 Nov 2025 — CANCELLED SEC. 8 (6-YR)
- 23 Apr 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 23 Apr 2019 — REGISTERED-PRINCIPAL REGISTER
- 05 Feb 2019 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 05 Feb 2019 — PUBLISHED FOR OPPOSITION
- 16 Jan 2019 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 26 Dec 2018 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 23 Dec 2018 — ASSIGNED TO EXAMINER
- 21 Sept 2018 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 17 Sept 2018 — NEW APPLICATION ENTERED