SMILES DRIVER REWARDS
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 07 Jan 2026)
What this means for you
Registered since 26 Nov 2019. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 88116047
- Registration number
- 5917896
- Mark type
- Design + words
- Filed
- 13 Sept 2018
- Published for opposition
- 10 Sept 2019
- Registered
- 26 Nov 2019
- Attorney of record
- Valerie Verret
Goods and services
- Class 035 — Advertising and business services: Providing an incentive award program for customers through the issuance and processing of loyalty points that can be redeemed for the purchase of motor fuels and convenience store items
Owner
- Exxon Mobil Corporation, Spring, TX, US
- Exxon Mobil Corporation, Irving, TX, US
- Exxon Mobil Corporation, Irving, TX, US
Prosecution history
- 07 Jan 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 07 Jan 2026 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 07 Jan 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 01 Oct 2025 — TEAS SECTION 8 & 15 RECEIVED
- 26 Nov 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 19 Jul 2023 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 26 Nov 2019 — REGISTERED-PRINCIPAL REGISTER
- 10 Sept 2019 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 10 Sept 2019 — PUBLISHED FOR OPPOSITION
- 21 Aug 2019 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 08 Aug 2019 — ASSIGNED TO LIE
- 30 Jul 2019 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 25 Jun 2019 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 24 Jun 2019 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 24 Jun 2019 — TEAS RESPONSE TO OFFICE ACTION RECEIVED