COFFEE, OR DIE
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 22 Jan 2026)
What this means for you
Registered since 18 Feb 2020. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 87980527
- Registration number
- 5991874
- Mark type
- Stylized text
- Filed
- 21 Sept 2016
- Published for opposition
- 04 Apr 2017
- Registered
- 18 Feb 2020
- Attorney of record
- Andrew S. Ehard
Goods and services
- Class 021 — Housewares and glass: Beverageware, namely, insulated coffee and beverage cups, mugs; thermal insulated container for food and beverages
- Class 025 — Clothing: Clothing, namely, shirts, t-shirts, tank tops, sweatshirts, hoodies and hats
- Class 030 — Staple foods: Coffee; ground and whole bean coffee; espresso beverages; coffee beans; ground coffee beans
Owner
- BLACK RIFLE COFFEE COMPANY LLC, West Valley City, UT, US
- Black Rifle Coffee Company LLC, Salt Lake City, UT, US
- Black Rifle Coffee Company LLC, Salt Lake City, UT, US
- Black Rifle Coffee Company LLC, Heber City, UT, US
Prosecution history
- 22 Jan 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 22 Jan 2026 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 22 Jan 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 20 Oct 2025 — TEAS SECTION 8 & 15 RECEIVED
- 08 Oct 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 08 Oct 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 08 Oct 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 08 Oct 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 08 Oct 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 18 Feb 2025 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 18 Jan 2023 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 16 Sept 2020 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 18 Feb 2020 — REGISTERED-PRINCIPAL REGISTER
- 11 Jan 2020 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 10 Jan 2020 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED