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Live / Registered — Registered — Section 8 accepted (as of 06 Jan 2026)
What this means for you
Registered since 26 Feb 2019. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 87760397
- Registration number
- 5683525
- Mark type
- Design + words
- Filed
- 18 Jan 2018
- Published for opposition
- 11 Dec 2018
- Registered
- 26 Feb 2019
- Attorney of record
- Michael A. Cohen
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable software for mobile advertising that may be accessed from a global computer network that allows self-service audience data tracking, analytics, statistical evaluation of marketing data, assimilating data for use in advertising, and monitoring and reporting on the effectiveness of advertisements
- Class 035 — Advertising and business services: Advertising and marketing; business management; advertising and promotional services, namely, assistance in the promotion of good and services of others via targeted advertising, marketing, and soliciting; advertising consultation, namely, consultation in the field of online advertising, and web and mobile analytics related thereto; advertising consultation, namely, advertising analysis and optimization; operating online digital advertising self-service marketplaces for use by advertisers, publishers, operators, and associated data providers featuring advertising space on the Internet
- Class 042 — Scientific and technological services: Providing temporary use of non-downloadable software for monitoring website and mobile application activity; providing temporary use of non-downloadable software for managing, monitoring and optimizing the performance and effectiveness of websites, mobile applications, and online marketing campaigns; providing temporary use of non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering, and sharing a wide variety of data and information from various sources; design and development of software for Internet users; providing temporary use of non-downloadable software, namely, digital advertising technologies, in particular, software applications for management of digital advertising data
Owner
- Smaato, Inc., New York, NY, US
- Smaato, Inc., San Francisco, CA, US
- Smaato, Inc., San Francisco, CA, US
Prosecution history
- 06 Jan 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
- 06 Jan 2026 — REGISTERED - SEC. 8 (6-YR) ACCEPTED
- 06 Jan 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 26 Aug 2025 — TEAS SECTION 8 RECEIVED
- 14 Jul 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 14 Jul 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 14 Jul 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 14 Jul 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 14 Jul 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 14 Jul 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 26 Feb 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 11 Mar 2019 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 11 Mar 2019 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 26 Feb 2019 — REGISTERED-PRINCIPAL REGISTER
- 11 Dec 2018 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED