H-E-B GO

Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 15 Dec 2025)

What this means for you

Registered since 20 Aug 2019. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
87700033
Registration number
5840347
Mark type
Design + words
Filed
28 Nov 2017
Published for opposition
20 Nov 2018
Registered
20 Aug 2019
Attorney of record
Sherri L. Eastley

Goods and services

  • Class 009 — Scientific and electric apparatus: Software that allows users to scan grocery and department store items and enables users to make electronic payments for the goods; software that allows grocery and department store customers to access order history and coupons, and enables users to scan and pay for store products; Downloadable computer software that enables users to make electronic payments for purchases; Computer software and hardware for processing payments; [ radio-frequency identification (RFID) readers; radio-frequency identification (RFID) tags; software that enables store customers to use a wireless mobile device to scan store products, add them to their cart and pay for the products by telephone, dedicated pay stations, or through electronic payment; ] software that enables store customers to access coupons [ and recipes ] on wireless electronic devices; apparatus for electronic payment processing, namely, electronic payment terminals, data processing apparatus, card readers, [ and tablet computers ] with Magnetic Stripe Readers (MSR), chip card reader and near field communication (NFC) technology-enabled readers; [ computer software for searching, organizing, and tracking information regarding consumer products and consumables; ] Mobile phone software and computer software [ for mobile digital devices ] that enables users to access coupons, [ price-comparison information, product reviews, and discount information, ] that enables purchases, [ that enables order fulfillment and shipment of goods on a regular, semi-regular or one-time basis, ] that enables electronic payments for purchases, [ that enables users to create, organize and share shopping lists for personal use or use by others, that enables the transmission of messages among computer users, that enables users to upload, post, display, share or provide electronic media or information in the fields of virtual communities for social networking, that enables file sharing, exchanging data, processing and transmitting images, graphics, audio, video, and text, enables product search, item search and product suggestions all marketed to consumers; ] computer application software for wireless mobile devices to enable users to access and receive product [ alerts, ] discount offers and electronic consumer coupons for immediate or future use by consumers at retail grocery stores and retail department stores [ ; consumer coupons for retail grocery stores and retail department stores ] downloaded from a global computer network

Owner

Prior registrations

Prosecution history

  • 15 Dec 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
  • 15 Dec 2025 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
  • 28 Nov 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 13 Aug 2025 — TEAS SECTION 8 & 15 RECEIVED
  • 20 Aug 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
  • 20 Aug 2019 — REGISTERED-PRINCIPAL REGISTER
  • 18 Jul 2019 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
  • 17 Jul 2019 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
  • 09 Jul 2019 — STATEMENT OF USE PROCESSING COMPLETE
  • 18 Jun 2019 — USE AMENDMENT FILED
  • 09 Jul 2019 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
  • 18 Jun 2019 — TEAS STATEMENT OF USE RECEIVED
  • 15 Jan 2019 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
  • 20 Nov 2018 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 20 Nov 2018 — PUBLISHED FOR OPPOSITION

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