DIRECT BENEFITS
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 19 Dec 2024)
What this means for you
Registered since 31 Jul 2018. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 87659490
- Registration number
- 5528473
- Mark type
- Stylized text
- Filed
- 25 Oct 2017
- Published for opposition
- 15 May 2018
- Registered
- 31 Jul 2018
- Attorney of record
- David J. Byer
Goods and services
- Class 035 — Advertising and business services: Providing dental, disability, life and vision insurance exchanges in the nature of a marketplace that offers purchasers of dental, disability, life and vision insurance a variety of plans from different insurance providers
- Class 036 — Insurance and financial services: Insurance brokerage in the field of dental, disability, life and vision insurance
Owner
- DIRECT BENEFITS, AN ALERA GROUP AGENCY, LLC, DEERFIELD, IL, US
- Direct Benefits, Inc., St. Paul, MN, US
- Direct Benefits, Inc., St. Paul, MN, US
- Direct Benefits, Inc., St. Paul, MN, US
Prosecution history
- 17 Jul 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 04 Jun 2025 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 19 Dec 2024 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 19 Dec 2024 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 19 Dec 2024 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 19 Jul 2024 — TEAS SECTION 8 & 15 RECEIVED
- 31 Jul 2023 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 22 Dec 2021 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 17 Nov 2021 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 17 Nov 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 17 Nov 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 17 Nov 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 17 Nov 2021 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 03 Nov 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 31 Jul 2018 — REGISTERED-PRINCIPAL REGISTER