CHANGING ADVERTISING FOR GOOD
Dead / Cancelled — Cancelled — Section 8 (as of 09 Aug 2024)
What this means for you
This registration has been cancelled; it no longer blocks anyone on its own. The name may be available, but check before relying on it — rights can also come from actual use, not only from the register.
Record
- Serial number
- 87264151
- Registration number
- 5389445
- Mark type
- Stylized text
- Filed
- 09 Dec 2016
- Published for opposition
- 14 Nov 2017
- Registered
- 30 Jan 2018
- Attorney of record
- John Paul Oleksiuk
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others
- Class 035 — Advertising and business services: Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance
- Class 042 — Scientific and technological services: Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video
Owner
- MAGNITE, INC., New York, NY, US
- The Rubicon Project, Inc., Playa Vista, CA, US
- The Rubicon Project, Inc., Playa Vista, CA, US
- The Rubicon Project, Inc., Playa Vista, CA, US
Prior registrations
Prosecution history
- 08 Oct 2024 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 08 Oct 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 08 Oct 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 08 Oct 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 08 Oct 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 08 Oct 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 09 Aug 2024 — CANCELLED SEC. 8 (6-YR)
- 30 Jan 2023 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 29 Sept 2022 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 29 Sept 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 29 Sept 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 29 Sept 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 29 Sept 2022 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 24 Sept 2020 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 30 Jan 2018 — REGISTERED-PRINCIPAL REGISTER