VIRTUE
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 05 Feb 2026)
What this means for you
Registered since 04 Feb 2020. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 87043059
- Registration number
- 5978455
- Mark type
- Stylized text
- Filed
- 19 May 2016
- Published for opposition
- 13 Dec 2016
- Registered
- 04 Feb 2020
- Attorney of record
- Devon E. White
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Hair colourants; Nail care preparations
Owner
- VIRTUE LABS, LLC, Raleigh, NC, US
- VIRTUE LABS, LLC, Raleigh, NC, US
- Reason to Believe, LLC, Winston-Salem, NC, US
- Reason to Believe, LLC, Winston-Salem, NC, US
Prosecution history
- 05 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 05 Feb 2026 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 05 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 03 Nov 2025 — TEAS SECTION 8 & 15 RECEIVED
- 04 Feb 2025 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 02 Sept 2020 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 02 Sept 2020 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Sept 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 02 Sept 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 02 Sept 2020 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 04 Feb 2020 — REGISTERED-PRINCIPAL REGISTER
- 31 Dec 2019 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 30 Dec 2019 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 27 Dec 2019 — STATEMENT OF USE PROCESSING COMPLETE
- 20 Dec 2019 — USE AMENDMENT FILED