GUSTO
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 21 Oct 2025)
What this means for you
Registered since 18 Jun 2019. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 86982600
- Registration number
- 5781993
- Mark type
- Stylized text
- Filed
- 30 Jul 2015
- Published for opposition
- 08 Aug 2017
- Registered
- 18 Jun 2019
- Attorney of record
- John Paul Oleksiuk
Goods and services
- Class 035 — Advertising and business services: Human resource management; human resource management, namely, employee tracking being the monitoring of the number of employees at any given time, maintaining a record of each employee's position within the company, their employment history, job description and performance, salary and bonuses earned, who their supervisors and managers have been, and regarding changes to the company organization chart, workplace management being the supervision, and management of vendors and document management being employee records management and vendor records management, and workplace/employer advisory services regarding human resource management; employee benefits administration, namely, parking, transportation and commuter benefits; employee information management, namely, providing online databases and employee directories featuring information in the field of employees, on-boarding, retention, tracking, performance evaluation, performance management, and employee off-boarding; employee information management, namely, collection, organization and provision of information and documents regarding business policies in the fields of human resource management, and non-financial and non-insurance employee benefit plans, bonus plans and incentive plans; payroll administration, tax management, namely, filing and coordinating tax documents; providing document management services, namely, assisting employers and employees in creating, completing, sharing, customizing and executing documents, contracts and forms, and assisting employers and employees in collecting, organizing and accessing business policies in the fields of human resource management and employee benefit plans, bonus plans and incentive plans
- Class 036 — Insurance and financial services: Insurance services, namely, insurance brokerage; financial management services, namely, management of lending programs, providing for and managing loans to employers and employees for the purpose of issuing advance paychecks to employees; tax management services; employee benefits administration, namely, administration of employee benefit plans concerning insurance
Owner
- GUSTO, INC., SAN FRANCISCO, CA, US
- ZenPayroll, Inc., San Francisco, CA, US
- ZenPayroll, Inc., San Francisco, CA, US
- ZenPayroll, Inc., San Francisco, CA, US
Prosecution history
- 21 Oct 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 21 Oct 2025 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 20 Oct 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 18 Jun 2025 — TEAS SECTION 8 & 15 RECEIVED
- 18 Jun 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 24 Mar 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 19 Mar 2021 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 19 Mar 2021 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 19 Mar 2021 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 19 Mar 2021 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 19 Mar 2021 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 18 Jun 2019 — REGISTERED-PRINCIPAL REGISTER
- 15 May 2019 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 14 May 2019 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 08 Apr 2019 — TEAS/EMAIL CORRESPONDENCE ENTERED