ART OF ATTENTION
Live / Registered — Registered and renewed (as of 19 Nov 2025)
What this means for you
Registered since 02 Aug 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 02 Aug 2026).
Record
- Serial number
- 86787411
- Registration number
- 5011452
- Mark type
- Stylized text
- Filed
- 14 Oct 2015
- Published for opposition
- 17 May 2016
- Registered
- 02 Aug 2016
- Next maintenance due
- 02 Aug 2026
- Attorney of record
- Oliver Platz
Goods and services
- Class 041 — Education and entertainment services: Yoga instruction; [ Entertainment in the nature of life performances featuring yoga; Entertainment services in the nature of live visual and audio performances by a yoga instructor; Educational services, namely, providing educational speakers in the field of yoga; ] Educational and entertainment services, namely, providing [ motivational and ] educational speakers in the field of self- and personal improvement via yoga; Leading others, namely, personal coaching services in the field of yoga
Owner
- ESSENTIAL PRACTICE, INC., SANTA FE, NM, US
- ELENA BROWER, NEW YORK, NY, US
- ELENA BROWER, NEW YORK, NY, US
- ELENA BROWER, NEW YORK, NY, US
Prosecution history
- 19 Nov 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 19 Nov 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 19 Nov 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 19 Nov 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 05 Aug 2025 — TEAS SECTION 8 & 9 RECEIVED
- 02 Aug 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 22 Sept 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 22 Sept 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 22 Sept 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 06 Dec 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 06 Dec 2021 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 06 Dec 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 03 Sept 2021 — TEAS SECTION 8 & 15 RECEIVED
- 02 Aug 2021 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 26 May 2021 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP