BEAUTY IRL
Live / Registered — Registered — partial Section 8 accepted (as of 06 Oct 2025)
What this means for you
Registered since 22 Jan 2019. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 86731927
- Registration number
- 5661763
- Mark type
- Stylized text
- Filed
- 20 Aug 2015
- Published for opposition
- 20 Mar 2018
- Registered
- 22 Jan 2019
- Attorney of record
- Erich G. Rhynhart
Goods and services
- Class 035 — Advertising and business services: Advertising and marketing services, namely, promoting the goods and services of others; advertising services; promoting the goods and services of others by providing a website in the field of beauty; advertising and commercial information services, provided via the Internet and mobile devices; promoting the goods and services of others by providing a website featuring information regarding beauty related products and services [ ; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels ]
- Class 041 — Education and entertainment services: [ Entertainment services, namely, planning and conducting festivals featuring beauty; organizing events in the field of beauty for cultural or educational purposes; entertainment media production services for television and internet; online digital video, audio and multimedia entertainment publishing services; online digital publishing services ]
Owner
- CVS PHARMACY, INC., WOONSOCKET, RI, US
- CVS PHARMACY, INC., WOONSOCKET, RI, US
- Agency for the Performing Arts, Inc., Beverly Hills, CA, US
- Agency for the Performing Arts, Inc., Beverly Hills, CA, US
Prosecution history
- 06 Oct 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
- 06 Oct 2025 — REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
- 01 Oct 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 10 Jun 2025 — TEAS SECTION 8 RECEIVED
- 22 Jan 2024 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 22 Jan 2019 — REGISTERED-PRINCIPAL REGISTER
- 20 Dec 2018 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
- 19 Dec 2018 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
- 03 Dec 2018 — STATEMENT OF USE PROCESSING COMPLETE
- 15 Nov 2018 — USE AMENDMENT FILED
- 03 Dec 2018 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
- 15 Nov 2018 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 15 Nov 2018 — TEAS STATEMENT OF USE RECEIVED
- 23 Jul 2018 — ASSIGNED TO EXAMINER
- 15 Jun 2018 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED