CHOICE

Live / Registered — Registered and renewed (as of 12 Mar 2026)

What this means for you

Registered since 15 Nov 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 15 Nov 2026).

Record

Serial number
86708322
Registration number
5083262
Mark type
Word mark
Filed
29 Jul 2015
Published for opposition
15 Dec 2015
Registered
15 Nov 2016
Next maintenance due
15 Nov 2026
Attorney of record
N. Christopher Norton

Goods and services

  • Class 035 — Advertising and business services: Franchise services, namely, offering technical and business management assistance in the establishment and operation of hotels, motels and resorts
  • Class 043 — Restaurant and hotel services: Hotel and motel services, hotel and motel reservation services for others, and online hotel and motel reservation services for others; temporary accommodations

Owner

Prior registrations

Prosecution history

  • 12 Mar 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
  • 12 Mar 2026 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
  • 12 Mar 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 12 Mar 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 18 Dec 2025 — TEAS SECTION 8 & 9 RECEIVED
  • 15 Nov 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
  • 20 Nov 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 20 Nov 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
  • 20 Nov 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
  • 20 Nov 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
  • 20 Nov 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
  • 11 Mar 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
  • 11 Mar 2023 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
  • 11 Mar 2023 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 29 Aug 2022 — TEAS SECTION 8 & 15 RECEIVED

View this trademark record on Marksy