ADVANTAGE SOLUTIONS
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 27 Nov 2023)
What this means for you
Registered since 28 Mar 2017. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 86694088
- Registration number
- 5172231
- Mark type
- Stylized text
- Filed
- 15 Jul 2015
- Published for opposition
- 31 May 2016
- Registered
- 28 Mar 2017
- Attorney of record
- JENNIFER A. VAN KIRK
Goods and services
- Class 035 — Advertising and business services: [ ACCOUNTS RECEIVABLE ANALYSIS AND REPORTING FOR OTHERS; ADVERTISING AGENCIES; ADVERTISING, MARKETING, PROMOTION, PRODUCT MERCHANDISING, AND CONSULTING SERVICES, namely, CREATING CORPORATE AND BRAND IDENTITY FOR OTHERS, PROMOTING THE BRANDS, GOODS, AND SERVICES OF OTHERS, ALL FOR OTHERS VIA THE WORLDWIDE WEB, ELECTRONIC MEDIA, BILLBOARDS, AND RADIO; ANALYTICAL SERVICES, namely, ANALYZING AND COMPILING DATA RELATING TO CONSUMER BEHAVIOR, MARKET SALES AND PROMOTIONAL ACTIVITIES; ARRANGING AND CONDUCTING MARKETING AND PROMOTIONAL EVENTS FOR OTHERS; BUSINESS CONSULTING SERVICES RELATED TO PRODUCT DISTRIBUTION AND LOGISTIC SERVICES FOR ENTERTAINMENT, MUSIC AND SPORTING EVENTS FOR OTHERS; PROVIDING ADVICE ON CATEGORY MANAGEMENT, MERCHANDISING, MARKETING AND PROMOTIONS; FACILITATING THE PROMOTION OF GOODS AND SERVICES OF OTHERS; PREPARATION OF BUSINESS REPORTS DETAILING RETAIL SPACE OPTIMIZATION AND RETAIL SHELF SPACE OPTIMIZATION, CATEGORY ADJACENCIES AND REPRESENTING STOCKING CONFIGURATIONS FOR OTHERS; BUSINESS MANAGEMENT AND CONSULTATION IN THE FIELDS OF BUSINESS INTELLIGENCE AND THE RETAIL INDUSTRY; BUSINESS MANAGEMENT CONSULTING WITH RELATION TO STRATEGY, MARKETING, PRODUCTION, PERSONNEL AND RETAIL SALE MATTERS; BUSINESS ORGANIZATION AND MANAGEMENT PLANNING CONSULTING SERVICES; BUSINESS MANAGEMENT SERVICES, namely, MANAGING LOGISTICS, REVERSE LOGISTICS, SUPPLY CHAIN SERVICES, SUPPLY CHAIN VISIBILITY AND SYNCHRONIZATION, SUPPLY AND DEMAND FORECASTING AND PRODUCT DISTRIBUTION PROCESSES FOR OTHERS; CUSTOMER SERVICE MANAGEMENT FOR OTHERS; BUSINESS MONITORING AND CONSULTING SERVICES, namely, TRACKING WEBSITES AND APPLICATIONS OF OTHERS TO PROVIDE STRATEGY AND INSIGHT ON MARKETING, SALES, AND OPERATIONS, PARTICULARLY SPECIALIZING IN THE USE OF ANALYTIC AND STATISTIC MODELS FOR THE UNDERSTANDING AND PREDICTING OF CONSUMER, BUSINESS, AND MARKET TRENDS AND ACTIONS; BUSINESS PROCESS OUTSOURCING SERVICES IN THE NATURE OF ORDER PROCESSING, CUSTOMER SERVICE, INVOICE MANAGEMENT, ACCOUNTS RECEIVABLE REPORTING, DEDUCTION MANAGEMENT, CUSTOMIZED ADMINISTRATIVE SERVICES, VENDOR-MANAGED INVENTORY; CATEGORY MANAGEMENT SERVICES, namely, WORKING WITH RETAILERS AND CONSUMER PRODUCT GOODS COMPANIES TO MAXIMIZE SALES PROFITABILITY OF PRODUCT CATEGORIES; CONDUCTING BUSINESS AND MARKET RESEARCH SERVICES; CONSULTING SERVICES, namely, CREATIVE AND STRATEGIC CONSULTATION REGARDING DEVELOPMENT AND PRODUCTION OF MARKETING AND PROMOTIONAL CAMPAIGNS FOR OTHERS; CONTESTS AND INCENTIVE AWARD PROGRAMS TO PROMOTE THE SALE OF PRODUCTS AND SERVICES OF OTHERS; [ DIRECT MAIL ADVERTISING; ] DISSEMINATION OF ADVERTISING MATTER OTHER THAN BY ELECTRONIC AND DIRECT MAIL, PROVIDING CONSUMER MARKETING RESEARCH AND COMMERCIAL DEMOGRAPHIC DATA TO RETAILERS; IN-STORE ADVERTISING, MARKETING AND PROMOTIONAL SERVICES; INVENTORY AND SHELF ARRANGEMENT, namely, REPLENISHING AND RESETTING ITEMS FOR SALE; LOGISTICS MANAGEMENT IN THE FIELD OF MERCHANDISING, IN-STORE MARKETING, AND PROMOTION; MARKET RESEARCH AND MARKET INSIGHT SERVICES, namely, DATA MANAGEMENT SERVICES AND MARKET PLANNING CONSISTING OF PROVIDING CONSUMER INSIGHTS AND MARKET RESEARCH FOR USE IN RETAIL MARKETING AND DATA MANAGEMENT SERVICES FOR USE IN RETAIL MARKETING; ORGANIZING EXHIBITIONS FOR COMMERCIAL AND BUSINESS PURPOSES; PREPARING BUSINESS REPORTS ON SPATIAL MAPPING, RETAIL SPACE OPTIMIZATION, INVENTORY SPACE OPTIMIZATION, PLANOGRAMS, AND RETAIL FIXTURE ATTRIBUTES AND LOCATION FOR OTHERS; PROMOTING THE SALE OF GOODS OF OTHERS THROUGH THE DIRECT DISTRIBUTION OF DISCOUNT COUPONS, THE CREATION, DEVELOPMENT, EXECUTION AND ANALYSIS OF RETAIL PROMOTIONAL PROGRAMS, namely, SPONSORING SAMPLING EVENTS, IN-STORE PROMOTIONS, TRAVELING FIELD AND MOBILE MARKETING EVENTS, PROVIDING BULK PURCHASING OPPORTUNITIES, DISTRIBUTING PRINTED MATERIALS, BANNERS, SHELF-DISPLAYS, POINT OF SALE MERCHANDISE AND DIRECT MAIL MATERIALS, ALL IN CONNECTION WITH THE FOOD BROKERAGE AND CONSUMABLE PACKAGED GOODS INDUSTRIES; SALES PROMOTION, MERCHANDISING, AND FIELD MARKETING SERVICES FOR MANUFACTURED EDIBLE AND NON-EDIBLE GOODS FOR SALE TO THE CONSUMER; PRODUCT DEMONSTRATIONS; PROVIDING BUSINESS MARKETING INFORMATION; PROVIDING CONSUMER MARKETING AND DEMOGRAPHIC DATA TO RETAILERS; PROVIDING ONLINE INFORMATION ON THE PREPARATION, EXECUTION AND RESULTS OF PROMOTIONAL PRESENTATIONS CONDUCTED AT REMOTE LOCATIONS; PUBLICITY AND SALES PROMOTION SERVICES; SALES AND MARKETING CONSULTING SERVICES; SALES DEMONSTRATIONS FOR OTHERS; ADVERTISING SERVICES, namely, DESIGNING AND DEVELOPING IN-STORE PROMOTIONS AND ADVERTISING MATERIALS FOR OTHERS; CATEGORY MANAGEMENT PLANNING ] * ACCOUNTS RECEIVABLE ANALYSIS AND REPORTING FOR OTHERS; ADVERTISING AGENCIES; ADVERTISING, MARKETING, PROMOTION, PRODUCT MERCHANDISING, AND CONSULTING SERVICES, namely, CREATING CORPORATE AND BRAND IDENTITY FOR OTHERS, PROMOTING THE BRANDS, GOODS, AND SERVICES OF OTHERS, ALL FOR OTHERS VIA THE WORLDWIDE WEB, ELECTRONIC MEDIA, BILLBOARDS, AND RADIO; ANALYTICAL SERVICES, namely, ANALYZING AND COMPILING DATA RELATING TO CONSUMER BEHAVIOR, MARKET SALES AND PROMOTIONAL ACTIVITIES; ARRANGING AND CONDUCTING MARKETING AND PROMOTIONAL EVENTS FOR OTHERS; BUSINESS CONSULTING SERVICES RELATED TO PRODUCT DISTRIBUTION FOR ENTERTAINMENT, MUSIC AND SPORTING EVENTS FOR OTHERS; PROVIDING ADVICE ON CATEGORY MANAGEMENT, MERCHANDISING, MARKETING AND PROMOTIONS; FACILITATING THE PROMOTION OF GOODS AND SERVICES OF OTHERS; PREPARATION OF BUSINESS REPORTS DETAILING RETAIL SPACE OPTIMIZATION AND RETAIL SHELF SPACE OPTIMIZATION, CATEGORY ADJACENCIES AND REPRESENTING STOCKING CONFIGURATIONS FOR OTHERS; BUSINESS MANAGEMENT AND CONSULTATION IN THE FIELDS OF BUSINESS INTELLIGENCE AND THE RETAIL INDUSTRY; BUSINESS MANAGEMENT CONSULTING WITH RELATION TO STRATEGY, MARKETING, PRODUCTION, PERSONNEL AND RETAIL SALE MATTERS; BUSINESS ORGANIZATION AND MANAGEMENT PLANNING CONSULTING SERVICES; CUSTOMER SERVICE MANAGEMENT FOR OTHERS; BUSINESS MONITORING AND CONSULTING SERVICES, namely, TRACKING WEBSITES AND APPLICATIONS OF OTHERS TO PROVIDE STRATEGY AND INSIGHT ON MARKETING, SALES, AND OPERATIONS, PARTICULARLY SPECIALIZING IN THE USE OF ANALYTIC AND STATISTIC MODELS FOR THE UNDERSTANDING AND PREDICTING OF CONSUMER, BUSINESS, AND MARKET TRENDS AND ACTIONS; BUSINESS PROCESS OUTSOURCING SERVICES IN THE NATURE OF ORDER PROCESSING, CUSTOMER SERVICE, INVOICE MANAGEMENT, ACCOUNTS RECEIVABLE REPORTING, DEDUCTION MANAGEMENT, CUSTOMIZED ADMINISTRATIVE SERVICES, VENDOR-MANAGED INVENTORY; CATEGORY MANAGEMENT SERVICES, namely, WORKING WITH RETAILERS AND CONSUMER PRODUCT GOODS COMPANIES TO MAXIMIZE SALES PROFITABILITY OF PRODUCT CATEGORIES; CONDUCTING BUSINESS AND MARKET RESEARCH SERVICES; CONSULTING SERVICES, namely, CREATIVE AND STRATEGIC CONSULTATION REGARDING DEVELOPMENT AND PRODUCTION OF MARKETING AND PROMOTIONAL CAMPAIGNS FOR OTHERS; [ CONTESTS AND INCENTIVE AWARD PROGRAMS TO PROMOTE THE SALE OF PRODUCTS AND SERVICES OF OTHERS; ] DIRECT MAIL ADVERTISING; DISSEMINATION OF ADVERTISING MATTER OTHER THAN BY ELECTRONIC AND DIRECT MAIL, PROVIDING CONSUMER MARKETING RESEARCH AND COMMERCIAL DEMOGRAPHIC DATA TO RETAILERS; IN-STORE ADVERTISING, MARKETING AND PROMOTIONAL SERVICES; INVENTORY AND SHELF ARRANGEMENT, namely, REPLENISHING AND RESETTING ITEMS FOR SALE; MARKET RESEARCH AND MARKET INSIGHT SERVICES, namely, DATA MANAGEMENT SERVICES AND MARKET PLANNING CONSISTING OF PROVIDING CONSUMER INSIGHTS AND MARKET RESEARCH FOR USE IN RETAIL MARKETING AND DATA MANAGEMENT SERVICES FOR USE IN RETAIL MARKETING; ORGANIZING EXHIBITIONS FOR COMMERCIAL AND BUSINESS PURPOSES; PREPARING BUSINESS REPORTS ON SPATIAL MAPPING, RETAIL SPACE OPTIMIZATION, INVENTORY SPACE OPTIMIZATION, PLANOGRAMS, AND RETAIL FIXTURE ATTRIBUTES AND LOCATION FOR OTHERS; PROMOTING THE SALE OF GOODS OF OTHERS THROUGH THE DIRECT DISTRIBUTION OF DISCOUNT COUPONS, THE CREATION, DEVELOPMENT, EXECUTION AND ANALYSIS OF RETAIL PROMOTIONAL PROGRAMS, namely, SPONSORING SAMPLING EVENTS, IN-STORE PROMOTIONS, TRAVELING FIELD AND MOBILE MARKETING EVENTS, PROVIDING BULK PURCHASING OPPORTUNITIES, DISTRIBUTING PRINTED MATERIALS, BANNERS, SHELF-DISPLAYS, POINT OF SALE MERCHANDISE AND DIRECT MAIL MATERIALS, ALL IN CONNECTION WITH THE FOOD BROKERAGE AND CONSUMABLE PACKAGED GOODS INDUSTRIES; SALES PROMOTION, MERCHANDISING, AND FIELD MARKETING SERVICES FOR MANUFACTURED EDIBLE AND NON-EDIBLE GOODS FOR SALE TO THE CONSUMER; PRODUCT DEMONSTRATIONS; PROVIDING BUSINESS MARKETING INFORMATION; PROVIDING CONSUMER MARKETING AND DEMOGRAPHIC DATA TO RETAILERS; PROVIDING ONLINE INFORMATION ON THE PREPARATION, EXECUTION AND RESULTS OF PROMOTIONAL PRESENTATIONS CONDUCTED AT REMOTE LOCATIONS; PUBLICITY AND SALES PROMOTION SERVICES; SALES AND MARKETING CONSULTING SERVICES; SALES DEMONSTRATIONS FOR OTHERS; ADVERTISING SERVICES, namely, DESIGNING AND DEVELOPING IN-STORE PROMOTIONS AND ADVERTISING MATERIALS FOR OTHERS; CATEGORY MANAGEMENT PLANNING*
- Class 036 — Insurance and financial services: ACCOUNTS RECEIVABLE BILLING AND COLLECTIONS SERVICES
- Class 037 — Building construction and repair services: BUSINESS MERCHANDISING DISPLAY SERVICES, namely, BUILDING MERCHANDISING DISPLAYS AND SETTING UP MERCHANDISING DISPLAYS IN RETAIL STORES
- Class 039 — Transportation and storage services: PROVIDING ADVICE ON DISTRIBUTION AND LOGISTICS
Owner
- ADVANTAGE SALES AND MARKETING LLC, IRVINE, CA, US
- ADVANTAGE SALES AND MARKETING LLC, IRVINE, CA, US
- ADVANTAGE SALES AND MARKETING LLC, IRVINE, CA, US
Prior registrations
Prosecution history
- 28 Mar 2026 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 27 Nov 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 27 Nov 2023 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 25 Nov 2023 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 26 May 2023 — TEAS SECTION 8 & 15 RECEIVED
- 18 May 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 18 May 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 18 May 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 18 May 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 18 May 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 28 Mar 2022 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 18 Nov 2020 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 11 Nov 2020 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
- 13 Nov 2019 — AMENDMENT UNDER SECTION 7 - PROCESSED
- 01 Nov 2019 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL