100% PURE NEW ZEALAND

What this means for you

Registered since 07 Jun 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 07 Jun 2026).

Record

Serial number

86691340

Registration number

4972108

Mark type

Design + words

Filed

13 Jul 2015

Published for opposition

22 Mar 2016

Registered

07 Jun 2016

Next maintenance due

07 Jun 2026

Attorney of record

David A Lowe

Goods and services

• Class 035 — Advertising and business services: Business information services relating to the provision of tourist and visitor information, including all such services provided in connection with the tourism industry or the promotion of New Zealand; Advertising, marketing, publicity, business management, business administration and business research services, including all such services provided in connection with the tourism industry or the promotion of New Zealand; [ Consultancy services provided to the tourism industry, namely, business consultation; Organisation of trade fairs for commercial and advertising purposes; Compilation of information into computer databases; Compilation of statistics; Arranging of business competitions; Arranging and conducting marketing promotional events for others; Information, advisory and consultancy services in relation to the aforementioned services; ] Provision of all the aforementioned services electronically, including via the Internet
• Class 039 — Transportation and storage services: Tourism services, namely, tourist offices, transportation and tour services in this class, namely, arranging travel tours, providing travel information, providing transportation information; Travel organisation services; Travel reservation services, namely, making reservations and bookings for transportation; Information services in relation to travel, tourism and transportation; Tourism information services, namely, providing travel information; Travel arrangement services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet
• Class 041 — Education and entertainment services: Provision of education, training, [ entertainment, ] sporting and cultural activities, namely, conducting seminars and training to assist in developing tourism in New Zealand, entertainment [ and sporting activities in the nature of arranging and conducting special events for social entertainment purposes and organizing and conducting sports competitions, providing facilities for sports tournaments, organizing community sporting and cultural events that promote tourism in New Zealand, and organizing cultural shows and other cultural activities that promote tourism in New Zealand; ] Tourism information services, namely, information services regarding activities for tourists in New Zealand in the nature of entertainment information, information in the field of sports, recreation information; Entertainment services, namely, arranging of sports competitions; Photographic library services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet
• Class 043 — Restaurant and hotel services: Tourist agency services in this class, namely, agency services for the reservation of temporary accommodation and for reservation of restaurants; Consultancy services provided to the tourism industry, namely, consulting in the field of hospitality, consulting regarding restaurant services, consulting regarding, booking of temporary accommodations; The provision and reservation of hotel and temporary accommodation services; Cafe and restaurant services, catering, provision of food and drink; Travel and tourism advice and representation, namely, providing travel lodging information services and travel lodging booking agency services for travellers; Tourism services all included in this class, namely, providing information in the field of temporary accommodations for travelers; Travel reservations services, namely, making reservations and bookings for temporary lodging; Travel information services, namely, providing information and advice on hotels and restaurants to tourists and business travelers; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all the aforementioned services electronically, including via the Internet

Owner

• New Zealand Tourism Board, Wellington, NZ
• New Zealand Tourism Board, Wellington, NZ
• New Zealand Tourism Board, Wellington, NZ

Prior registrations

• Registration 2875882

Prosecution history

• 02 Feb 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 02 Feb 2026 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
• 02 Feb 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 01 Feb 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 28 Oct 2025 — TEAS SECTION 8 & 9 RECEIVED
• 08 Jun 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 02 Jun 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
• 02 Jun 2023 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
• 02 Jun 2023 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 23 Nov 2022 — TEAS SECTION 8 & 15 RECEIVED
• 26 Aug 2022 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 26 Aug 2022 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 26 Aug 2022 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 07 Jun 2021 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
• 07 Jun 2016 — REGISTERED-PRINCIPAL REGISTER