CHOICE

Live / Registered — Registered and renewed (as of 19 Aug 2025)

What this means for you

Registered since 01 Mar 2016. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 01 Mar 2026).

Record

Serial number
86494998
Registration number
4909879
Mark type
Stylized text
Filed
05 Jan 2015
Published for opposition
12 May 2015
Registered
01 Mar 2016
Next maintenance due
01 Mar 2026
Attorney of record
N. Christopher Norton

Goods and services

  • Class 035 — Advertising and business services: Frequent hotel guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits and acquire points redeemable for consumer products and services; developing and administering a membership rewards program for lodging guests; accommodation incentive award programs
  • Class 043 — Restaurant and hotel services: Hotel and motel services, hotel and motel reservation services for others, and online hotel and motel reservation services for others; hotel services for preferred customers; temporary accommodations; booking and reservation services provided in relation to a customer loyalty or frequent buyer scheme

Owner

Prior registrations

Prosecution history

  • 19 Aug 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
  • 19 Aug 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
  • 19 Aug 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 19 Aug 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 07 Apr 2025 — TEAS SECTION 8 & 9 RECEIVED
  • 02 Mar 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
  • 20 Nov 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 20 Nov 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
  • 20 Nov 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
  • 20 Nov 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
  • 20 Nov 2023 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
  • 16 Aug 2022 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
  • 16 Aug 2022 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
  • 16 Aug 2022 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 28 Feb 2022 — TEAS SECTION 8 & 15 RECEIVED

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