CHECKUP & CHOICES
Live / Registered — Registered and renewed (as of 24 Jan 2026)
What this means for you
Registered since 20 Oct 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 20 Oct 2025).
Record
- Serial number
- 86476570
- Registration number
- 4835111
- Mark type
- Stylized text
- Filed
- 10 Dec 2014
- Published for opposition
- 04 Aug 2015
- Registered
- 20 Oct 2015
- Next maintenance due
- 20 Oct 2025
- Attorney of record
- Christopher J. Day
Goods and services
- Class 042 — Scientific and technological services: Providing a web site featuring temporary use of non-downloadable software for helping users increase their motivation to change their drinking and acquire skills to help them achieve their goals in changing their drinking or drug use
Owner
- CHECKUP & CHOICES LLC, ALBUQUERQUE, NM, US
- Reid Kevin Hester, Albuquerque, NM, US
- Reid Kevin Hester, Albuquerque, NM, US
- Reid Kevin Hester, Albuquerque, NM, US
Prosecution history
- 24 Jan 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 24 Jan 2026 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 24 Jan 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 24 Jan 2026 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 20 Oct 2025 — TEAS SECTION 8 & 9 RECEIVED
- 20 Oct 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 17 Jun 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 17 Jun 2021 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 20 Apr 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 30 Dec 2020 — TEAS SECTION 8 & 15 RECEIVED
- 20 Oct 2020 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 23 Oct 2018 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 23 Oct 2018 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 07 Jun 2017 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 20 Oct 2015 — REGISTERED-PRINCIPAL REGISTER