BELIF BELIEVE IN TRUTH THE TRUE CREAM
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 26 Dec 2022)
What this means for you
Registered since 14 Jun 2016. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 86465354
- Registration number
- 4978917
- Mark type
- Slogan / phrase
- Filed
- 26 Nov 2014
- Published for opposition
- 24 Feb 2015
- Registered
- 14 Jun 2016
- Attorney of record
- Michael T. Smith
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics
Owner
- LG H&H CO., LTD., Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Jongno-gu, Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Jongno-gu, Seoul, KR
Prior registrations
Prosecution history
- 17 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 17 Dec 2025 — TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
- 17 Dec 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 17 Dec 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 17 Dec 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 17 Dec 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 14 Jun 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 12 Jan 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 Jan 2024 — TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
- 12 Jan 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Jan 2024 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 Jan 2024 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 12 Jan 2024 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 27 Dec 2023 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 26 Dec 2022 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED