C CHOICE PRIVILEGES

Live / Registered — Registered and renewed (as of 16 Jan 2026)

What this means for you

Registered since 03 Nov 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 03 Nov 2025).

Record

Serial number
86432278
Registration number
4847607
Mark type
Word mark
Filed
23 Oct 2014
Published for opposition
20 Jan 2015
Registered
03 Nov 2015
Next maintenance due
03 Nov 2025
Attorney of record
N. Christopher Norton

Goods and services

  • Class 035 — Advertising and business services: Frequent hotel guest reward program services with added features which allow participants to earn free lodging and other travel-related benefits and acquire points redeemable for consumer products and services; developing and administering a membership rewards program for lodging guests; accommodation incentive award programs
  • Class 043 — Restaurant and hotel services: Hotel and motel services, hotel and motel reservation services for others, and online hotel and motel reservation services for others; hotel services for preferred customers; temporary accommodations; booking and reservation services provided in relation to a customer loyalty or frequent buyer scheme

Owner

Prior registrations

Prosecution history

  • 10 Feb 2026 — NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
  • 16 Jan 2026 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
  • 16 Jan 2026 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
  • 16 Jan 2026 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 16 Jan 2026 — AMENDMENT UNDER SECTION 7 - PROCESSED
  • 12 Jan 2026 — TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
  • 09 Jan 2026 — POST REGISTRATION ACTION MAILED - SEC. 7
  • 03 Dec 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 16 Sept 2025 — TEAS SECTION 8 & 9 RECEIVED
  • 16 Sept 2025 — TEAS SECTION 7 REQUEST RECEIVED
  • 03 Nov 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
  • 20 Nov 2023 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 20 Nov 2023 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
  • 20 Nov 2023 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
  • 20 Nov 2023 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

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