POSITIVECLICK

What this means for you

This application is over — abandoned 22 Apr 2015. The name may be available, but check before relying on it — rights can also come from actual use, not only from the register.

Record

Serial number

86334125

Mark type

Stylized text

Filed

10 Jul 2014

Abandoned

22 Apr 2015

Attorney of record

Connie L. Ellerbach, Esq., Stephen R. Garcia, Esq.

Goods and services

• Class 035 — Advertising and business services: Advertisement for others on the Internet; Advertisement via mobile phone networks; Analysis of advertising response; Dissemination of advertising for others via the Internet; Media buying advice based on computerized and personal analysis, namely, advising the client how much media time should be purchased, the kind of media that should be utilized, the target audience of the purchased media and at what times the client should be purchasing advertising; advertising services, namely, analyzing and verifying pay per click advertising data; advertising services, namely, verifying whether pay per click advertising views are authentic or accidental ; pay per click (PPC) advertising management services
• Class 042 — Scientific and technological services: Software as a service (SaaS) services featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; providing demographic, behavioral, psychographic and general audience, customer and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Providing an online computer database featuring trade information and intent data, namely, customer purchasing decision information for use by advertisers; Software as a service (SaaS) services featuring software for verifying whether pay per click advertising views are authentic or accidental; software as a service (SaaS) services featuring software for analyzing and verifying pay per click advertising data; software as a service (SaaS) services featuring software for managing pay per click (PPC) advertising

Owner

• Rocket Fuel Inc., Redwood City, CA, US

Prosecution history

• 27 Sept 2017 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
• 19 May 2015 — ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
• 19 May 2015 — ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
• 14 Jan 2015 — ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
• 21 Oct 2014 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 21 Oct 2014 — NON-FINAL ACTION E-MAILED
• 21 Oct 2014 — NON-FINAL ACTION WRITTEN
• 21 Oct 2014 — ASSIGNED TO EXAMINER
• 17 Jul 2014 — NOTICE OF PSEUDO MARK E-MAILED
• 16 Jul 2014 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 14 Jul 2014 — NEW APPLICATION ENTERED