BELIF BELIEVE IN TRUTH

Live / Registered — Registered and renewed (as of 09 Sept 2025)

What this means for you

Registered since 23 Jun 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 23 Jun 2025).

Record

Serial number
86329636
Registration number
4758827
Mark type
Design + words
Filed
07 Jul 2014
Published for opposition
09 Sept 2014
Registered
23 Jun 2015
Next maintenance due
23 Jun 2025
Attorney of record
Michael T. Smith

Goods and services

  • Class 003 — Cosmetics and cleaning preparations: Skin milk lotions; perfumes; cleansing creams; bath soap; lipsticks; facial essences in the nature of essential oils; shampoos; eye shadows; toothpaste; common toilet water; hair colorants; soap powder; false eyelashes; false nails; tissues impregnated with cosmetic lotions; liquid soap; non-medicated bath and beauty care cosmetics with elecampane; hair rinses; hair spray; hair mousse; hair essence in the nature of perfumed oils for hair; sunscreen lotions; depilatories; color-removing preparations for hair; mouth washes, not for medical purposes; dental rinses, non-medicated; foundation creams; cheek colors; blushers; eyeliner; nail polish; cosmetic nutritional creams; nail decolorants; beauty masks; mask pack for cosmetic purposes; cosmetic soaps; baby oil; lip gloss; lip balm; massage cream; body lotions; hair gel; non-medicated protective protections for lips; after-shave lotions; shaving foam; shaving creams; deodorants for personal use; fumigation preparations; lavender oil; rose oil; mint extract sold as a component of perfumery; vanilla perfumery; depilatory; bath gels; shower gels; body scrubs; massage oil; preparations for dental bleaching; cosmetic nourishing creams; liquid rouge; mascaras; massage gel; enamel for manicure; varnish-removing preparations; hair drying preparations; non-medicated hair preservation treatment preparations for cosmetic purposes; hair waving preparations; additives for cosmetic baths; badian essence, namely, essential oils of badian; vanishing creams; bath oil; cosmetic bath powder; baby powder; perfumed powder; dandruff lotions, not for medical treatment; dandruff creams, not for medical treatment; bath salts, non-medicated; cosmetic sun milk lotions; sunscreen creams; cosmetic sun oils; suntanning preparations; nail colorants; cosmetic skin fresheners; eye make-up removers; medicated creams, not for medical treatment, namely, medicated cream soaps; medicated toilet water, not for medical treatment; eau de cologne; lip brighteners; lip neutralizers, namely, non-medicated lip care preparations; lip conditioners; cold creams; solid powder for compacts; depilatory wax; permanent wave preparations; neutralizers for permanent waving; face powder; potpourri perfume; skin whitening creams; hand creams; hair glaze; hair dressing preparations; hair lacquers; hair lotions; hair moisturizers; hair conditioners; hair creams; hair tonic; make-up powder; astringents for cosmetic purposes; body creams; cleansing foams; cleansing lotions; lip pencils; shower cologne; eau de toilet; toilet water for exfoliate; creams for exfoliate; essence, namely, concentrated essential oil liquids for cosmetics; cosmetic preparations for slimming purposes; incense sticks; adhesives for affixing false hair; cotton sticks for cosmetic purposes; adhesives for cosmetic purposes; cotton wool for cosmetic purposes; beauty soaps; paper soaps; cream soaps; body cleanser; shaving soap; soap for foot perspiration; deodorant soap; almond soap; medicated soap, not for medical treatment; breath freshening sprays; tooth powders; films impregnated with cosmetic lotions; cosmetic films for removing oil; cosmetic paper for removing oil; dental bleaching patches; preparations for cleaning dentures; cosmetics; common toilet soaps; dental bleaching gels; dental bleaching creams; dental bleaching pencils; fragrances for personal use; hand cleaners; hand cleaning preparations

Owner

Prosecution history

  • 17 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 17 Dec 2025 — TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
  • 17 Dec 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
  • 17 Dec 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
  • 17 Dec 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
  • 17 Dec 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
  • 09 Sept 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
  • 09 Sept 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
  • 09 Sept 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
  • 08 Sept 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
  • 08 May 2025 — TEAS SECTION 8 & 9 RECEIVED
  • 23 Jun 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
  • 12 Jan 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 12 Jan 2024 — TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
  • 12 Jan 2024 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

View this trademark record on Marksy