BELIF BELIEVE IN TRUTH
Live / Registered — Registered and renewed (as of 28 Aug 2025)
What this means for you
Registered since 23 Jun 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 23 Jun 2025).
Record
- Serial number
- 86328154
- Registration number
- 4758821
- Mark type
- Slogan / phrase
- Filed
- 03 Jul 2014
- Published for opposition
- 09 Sept 2014
- Registered
- 23 Jun 2015
- Next maintenance due
- 23 Jun 2025
- Attorney of record
- Michael T. Smith
Goods and services
- Class 035 — Advertising and business services: Retail store services featuring cosmetics; retail store services featuring shampoos; retail store services featuring soaps for personal use; retail store services featuring soaps, not for personal use; retail store services featuring body cleansers; retail store services featuring dentifrices; retail store services featuring hair care preparations for cosmetic purposes; retail store services featuring toothbrushes; retail store services featuring perfumes; retail store services featuring body care preparations for cosmetic purposes; wholesale store services featuring cosmetics; wholesale store services featuring shampoos; wholesale store services featuring soaps for personal use; wholesale store services featuring soaps, not for personal use; wholesale store services featuring body cleansers; wholesale store services featuring dentifrices; wholesale store services featuring hair care preparations for cosmetic purposes; wholesale store services featuring toothbrushes; wholesale store services featuring perfumes; wholesale store services featuring body care preparations for cosmetic purposes
Owner
- LG H&H CO., LTD., Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Jongno-gu, Seoul, KR
- LG HOUSEHOLD & HEALTH CARE LTD., Jongno-gu, Seoul, KR
Prosecution history
- 17 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 17 Dec 2025 — TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
- 17 Dec 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 17 Dec 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 17 Dec 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 17 Dec 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 28 Aug 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
- 28 Aug 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
- 28 Aug 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
- 28 Aug 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 22 Apr 2025 — TEAS SECTION 8 & 9 RECEIVED
- 01 Jan 2025 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 23 Jun 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 11 Jan 2024 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 11 Jan 2024 — TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED