AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE

What this means for you

Registered since 25 Aug 2015. The owner can stop confusingly similar uses in the classes it covers; it stays on the register as long as the owner keeps up the maintenance filings (next due by 25 Aug 2025).

Record

Serial number

86156274

Registration number

4800442

Mark type

Design + words

Filed

02 Jan 2014

Published for opposition

30 Sept 2014

Registered

25 Aug 2015

Next maintenance due

25 Aug 2025

Attorney of record

Tricia L. Schulz

Goods and services

• Class 036 — Insurance and financial services: Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance

Owner

• AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I., MADISON, WI, US
• American Family Mutual Insurance Company, Madison, WI, US
• American Family Mutual Insurance Company, Madison, WI, US
• American Family Mutual Insurance Company, Madison, WI, US

Prior registrations

• Registration 3428789

Prosecution history

• 25 Nov 2025 — NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
• 25 Nov 2025 — REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
• 25 Nov 2025 — REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
• 25 Nov 2025 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 13 Aug 2025 — TEAS SECTION 8 & 9 RECEIVED
• 25 Aug 2024 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
• 07 Dec 2021 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
• 07 Dec 2021 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
• 07 Dec 2021 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
• 07 Sept 2021 — TEAS SECTION 8 & 15 RECEIVED
• 25 Aug 2020 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
• 15 Feb 2017 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
• 25 Aug 2015 — REGISTERED-PRINCIPAL REGISTER
• 18 Jul 2015 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
• 17 Jul 2015 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED