BELLY
Live / Registered — Registered — Sections 8 & 15 accepted and acknowledged (as of 03 Mar 2023)
What this means for you
Registered since 16 Aug 2016. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 86104500
- Registration number
- 5020000
- Mark type
- Stylized text
- Filed
- 29 Oct 2013
- Published for opposition
- 31 May 2016
- Registered
- 16 Aug 2016
- Attorney of record
- Mary L. Shapiro
Goods and services
- Class 035 — Advertising and business services: Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training; promoting the goods and services of others through providing applications and mobile, online and cloud-based software; promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services, business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention; Providing a website for conducting consumer incentive programs to promote the sale of goods and service of others, loyalty reward program, location-based discounts, product and services offers and samples, tracking and earning loyalty rewards, providing a website for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting merchants with their customers and other merchants, providing a website for engaging, obtaining and retaining customers, merchant, retail and business analytics; providing a website for evaluating, tracking, and managing information on business performance and customers; providing a website for conducting advertising, marketing and business research services; providing a website used for customer acquisition and brand recognition by connecting businesses and their customers to and through social media networks
Owner
- MOBIVITY, INC., CHANDLER, AZ, US
- Belly, Inc., Chicago, IL, US
- Belly, Inc., Chicago, IL, US
- Belly, Inc., Chicago, IL, US
Prior registrations
Prosecution history
- 16 Aug 2025 — COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
- 03 Mar 2023 — NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
- 03 Mar 2023 — REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
- 03 Mar 2023 — CASE ASSIGNED TO POST REGISTRATION PARALEGAL
- 16 Aug 2022 — TEAS SECTION 8 & 15 RECEIVED
- 16 Aug 2021 — COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
- 12 May 2020 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 12 May 2020 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 May 2020 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 May 2020 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 12 May 2020 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 29 Apr 2020 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 16 Aug 2016 — REGISTERED-PRINCIPAL REGISTER
- 31 May 2016 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 31 May 2016 — PUBLISHED FOR OPPOSITION